Applying acknowledgement

Where the NSW Government is the only funder of a project, or in co-funded projects where there is limited space to include multiple logos, you can apply the NSW Government logo with an acknowledgement label. Sizing should be adjusted on the communication to maintain legibility and readability.

The use of a NSW Government logo with an acknowledgement label creates an important visual and text communicator of funding, so this should be used where space and design permits.

The NSW Government logo with acknowledgment label can be provided by your NSW Government representative responsible for administering your funding.  

If there are multiple co-funders, there may be a preference to list all logos together with a single funding acknowledgement label above to collectively acknowledge their funding contribution. This gives clarity to the relationship between different co-funders, and can be used where space and design permits.

Use one of the following funding acknowledgement labels:

• Funded by
• Proudly funded by
• Co-funded by
• Proudly co-funded by

Funding acknowledgement labels should be:

• Minimum of 12px for digital
• Minimum of 9pt for print

The NSW Government logo should be visually equivalent in size to other logos. It should have at least twice the width of the ‘N’ (of the NSW Government logo) as a minimum clear space between it and other logos.

Example:

When ordering logos the majority funder should appear first. The order of logos can be adjusted to reflect the scale of contribution of each funder, or as specified in your funding agreement.
 

Acknowledgement statements are another way of acknowledging funding.

An acknowledgement statement is a short piece of text that can appear in the body copy, next to a logo, or on its own to communicate the source of funding or provide additional context where needed.  

• Text only acknowledgement statements can be used to acknowledge funding on communications when it is not possible or suitable to use a logo, or where there is limited space e.g. text on a social media post.
• Acknowledgement statements can be used next to the NSW Government logo on communications where there is sufficient space and/or when more complex funding information needs to be communicated.

When acknowledgement statements are used alongside logos, text needs to meet minimum size requirements for legibility and readability.

Examples:  

For larger communications where there is sufficient space, and depending on the acknowledgement requirements of your funding, a longer acknowledgement statement can also be used:

• to provide more clarity for complex funding relationships
• when there is a requirement to mention the grant name.

Always check your funding agreement, or with your NSW Government representative, to see if you’re required to use specific wording for an acknowledgement statement.

It’s up to the NSW Government department that organised the funding to provide you with the most appropriate funding acknowledgement wording. 

Unless otherwise stated in your funding agreement, use the following acknowledgement statements as a guide for these funding scenarios:

Fully funded by NSW Government

Proudly funded by the NSW Government

Multiple co-funding contributors

Proudly funded by the NSW Government, [contributor name], and [contributor name]

Examples of use when:

• separate funding contributors for a single project
• NSW Government funding is received (regardless of amount)
• contributors are not operating under a formal joint funding arrangement.

Joint funding contributors

Jointly funded by the NSW Government, [contributor name] and [contributor name]

Examples of use when:

• formal joint funding arrangement in place
• working collaboratively with other funding contributors
• acknowledging contributions equally

Multiple funding contributors where the funding initiative name needs to be mentioned:

Proudly funded by the NSW Government, [contributor name] and [contributor name] through the [name of funding initiative]

NSW Government contributes funding and another contributor provides non-monetary support

Proudly funded by the NSW Government in association with [non-monetary contributor’s name]

More information on acknowledgement statements for specific co-funding scenarios.

Rules for acknowledgement statements

• Do not use a NSW Government department names unless there is a clear customer need or a requirement in the funding agreement.  
• In addition to the NSW Government, a maximum of 3 co-funding contributors can be acknowledged.
• Do not include the names of private sector contractors and delivery partners (for example, construction, development, architectural and design companies) in funding acknowledgement statements.
• Funding acknowledgements must be approved by the NSW Government representative from the department administering funding before publishing, print or production.  

To maintain the clarity and integrity of the NSW Government logo, a minimum clear space around the logo (including the funding acknowledgement label) is required that represents 100% of the width of the ‘N’ in all applications. 

Primary logo minimum size - Print

In print use, the NSW Government logo should be used at no smaller than 20mm high. 

Primary logo minimum size - Digital

In digital use, the NSW Government logo should be used at no smaller than 60px high. 

Full colour

The full colour logo must be given preference over all other versions.

Reversed

In rare instances where our primary logo does not have sufficient colour contrast to be easily read on a certain background, a full colour reversed option can be used. The primary full colour logo should be your first choice and used wherever possible.

Legibility is the primary consideration when selecting the background colour on which you place the NSW Government logo.

Use of the mono (black or white) is permitted when a design cannot accommodate the full colour or reverse (red waratah) logos or when colour reproduction is not available or appropriate. This includes:

• budget restrictions only allow for black and white printing.
• the material used is better suited to or can only accommodate black and white.
• accessibility issues with colour being used on certain backgrounds, for example insufficient colour contrast.

Where there are multiple funding logos in mono on the one communication then the mono version of the NSW Government logo can be applied.

All other logos alongside the NSW Government logo will need to appear in the same monotone.

If in doubt, discuss with your NSW Government representative who administers your grant funding, who can seek further advice from their departmental brand team if required.

For NSW Government agencies only: For NSW Government-led communications including funding acknowledgement, Masterbrand and co-brand agencies must still seek approval from the NSW Government Brand team before using mono logos on communications. 

Legibility is the primary consideration when using the logo. There must be sufficient contrast between the logo and the background.