Skip to main content

Master brand category

The Master brand category is the default category for all of NSW Government. 


The NSW Government brand

The NSW Government logo and visual identity is the primary branding for all NSW Government agencies, entities, programs and campaigns. 

All brands default to the Master brand category unless a formal exemption has been approved under the Brand Framework by the Minister for Digital, Minister for Customer Service. 

The Master brand visual identity consists of: 

You can speak to your cluster brand team to learn more information on templates and resources currently available.

Top of page