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When developing NSW Government Advertising follow the guidance below.

All NSW Government funded advertising must include the NSW Government logo (including where a brand exemption has been granted under the Brand Framework). No other logos are to be included on advertising. Where there are non-NSW Government funding contributors this should be discussed with your cluster brand team and the NSW Government brand team.

The NSW Government logo should appear in full colour. The design should accommodate use of the full colour version of the logo where possible. For larger scale and outdoor advertisements, agencies should increase the size of the logo appropriately to ensure that it retains prominence.

All advertising must follow the Master brand category requirements and visual style unless a brand exemption under the Brand Framework has been granted. Where a brand exemption has been granted, the requirements under the exemption category must be followed.

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