NSW Government sponsorships and partnerships brand guidelines
Use the sponsorships and partnerships brand guidelines to ensure NSW Government is recognised for its role in sponsorships, partnerships and other types of support.
Introduction to sponsorships and partnerships brand guidelines
The NSW Government works with many organisations on sponsorships, partnerships and other forms of support that deliver benefits to communities across the state.
If you receive support from the NSW Government, or provide support to the NSW Government, it is important to recognise the relationship clearly.
Use consistent branding so audiences can understand the relationship and whether support is provided by or to the NSW Government.
Using the sponsorships and partnerships brand guidelines
Use the sponsorships and partnerships brand guidelines to apply NSW Government branding correctly in any communication. This applies to communications led by the NSW Government or an external organisation. Types of support in the guidelines include (but are not limited to):
- sponsorships
- partnerships
- joint initiatives
- third-party service providers
These guidelines help build clear recognition of the NSW Government and support trust across all communications.
Guidance for organisations external to NSW Government
For help with branding and acknowledgment requirements, contact your sponsorship manager or the relevant NSW Government department representative managing the relationship.
You should work directly with them to make sure you meet any branding requirements and any obligations contained in any contractual agreement.
Guidance for NSW Government employees
Log into the NSW Government Branding Toolbox to use the Sponsorships and partnerships brand guidelines to apply branding correctly. If you don’t have an account, you will need to register.
NSW Government grant and funding acknowledgment guidance
If you, or an organisation you work for has received a NSW Government grant or funding rather than a sponsorship or partnership, use the NSW Government grant and funding acknowledgment guidance. You can also contact your NSW Government representative responsible for administering the funding.
Get Support
Contact your NSW Government sponsorship or partnerships representative
Your primary contact is the sponsorship manager or relevant NSW Government department representative managing the relationship.
If you’re unsure of your NSW Government representative
Contact the brand team in the NSW Government department that manages your sponsorship or partnership.
- Department of Customer Service
- Department of Education
- Department of Creative Industries, Tourism, Hospitality and Sport
- NSW Health
- Department of Planning, Housing and Infrastructure
- Premier's Department
- Department of Primary Industries and Regional Development
- Communities and Justice
- The Cabinet Office
- Transport for NSW
- Treasury
- Department of Climate Change, Energy, the Environment and Water
NSW Government agencies can request advice relating to all of NSW Government branding, by visiting the NSW Government Brand, Advertising & Engagement Service Hub.
If you are external to NSW Government you can contact the NSW Government Brand team at
nswgovbranding@customerservice.nsw.gov.au