NSW Government Visual identity system Guidance on how to apply branding. Our approach uses best practice customer-centric design and communication principles. warning Version 1 (beta) is available, updates coming soon Additional guidance and resources are being developed and will be released soon. Check this page regularly to access the most up-to-date version. Using the visual identity system Once you have reviewed the NSW Government Brand Framework to determine which brand category to use, select one of the four options below for guidance on how to apply branding. Brand categories You must follow the requirements of the masterbrand category unless a formal brand exemption has been granted in either the co-brand, endorsed, independent or stand-alone categories. Branding NSW Government Brand Framework Sponsorship and funding acknowledgment guidelines NSW Coat of Arms NSW Government Visual identity system Advertising Masterbrand The NSW Government brand. Masterbrand is the default category for all NSW Government communications. Download guidelines (PDF, 36MB) Co-brand NSW Government brand (primary) and co-brand logo (secondary). Download guidelines (PDF, 28MB) Endorsed Endorsed brand (primary) and NSW Government logo (secondary). Download guidelines (PDF, 1.5 MB) Independent Independent brand uses a typographic treatment. Download guidelines (PDF, 26MB) Stand-alone Not required to use the NSW Government visual identity system done Templates Resources are now available. Templates include PowerPoint, booklet/reporting (Word and InDesign) and stationery. Contact your cluster brand team. Other brand guidance Download Public Sans font Hoarding The NSW Government logo is the only branding to be used on hoarding for NSW Government projects. Follow this guidance when producing hoarding. Advertising When developing NSW Government Advertising there is guidance you must follow for branding. Registered trademark The NSW Government logo is a registered trade mark and used for a number of services. Read more to understand trademark requirements.