Compliance campaign - external gambling related signage and gaming machine advertising
From Monday 7 July 2025, Liquor & Gaming NSW (L&GNSW) will be undertaking a compliance campaign focusing on external gambling signage and internal gambling related signage that is visible from the outside of the premises.
Why is this happening?
From 1 December 2023, L&GNSW adopted a zero-tolerance enforcement approach regarding external gambling-related signage. This followed a compliance campaign which involved the removal of all external gambling related signage such as ‘VIP Lounge', signage that includes dragon imagery or similar, and the removal of adopted imagery including images associated with gaming machines.
External gambling related signage at hotels and registered clubs are subjected to the requirements of sections 43 and 44 of the Gaming Machines Act 2001 NSW (the Act).
These requirements are in place to continue supporting gambling harm minimisation by reducing the visibility and promotion of gambling, particularly to vulnerable individuals and the broader community.
Read more about sections 43 and 44 of the Act
What if my venue is not yet compliant?
Venues that are not yet compliant should consult the 2023 Compliance Campaign: External gaming signage for hotels & clubs position paper or contact the Hospitality Concierge for additional information on the requirements.
L&GNSW recommends venues conduct self-audits to ensure their obligations and requirements in relation to the Act are met. A Gaming Harm Minimisation Fact sheet is also available.
Breaches of section 43(1) and 44(1) of the Act can result in on the spot fines of $1,100 per offence or a maximum fine of $11,000 per offence if prosecuted.