Event information
Event has ended
- When
- 21 October 2025 - 24 October 2025
- Where
- Online
- Categories
- Business Event
- Classes, Lessons, Workshops and Talks
- Online
- Cost
- Free
Overview of this event
It’s not what you sell — it’s how you price it.
In this practical, fast-paced session for NSW Small Business Month, Steve Hambridge and Hayley Bennett from Business Legends Australia unpack the science and psychology behind profitable pricing.
Learn how to move beyond cost-plus thinking and discover advanced pricing strategies used by successful small and family businesses to:
- Maximise profit without losing customers
- Communicate value with confidence
- Apply real-world tools that make pricing simple and strategic.
From charm pricing and bundling to value-based models and AI-driven insights, you’ll walk away with practical actions you can apply immediately — whether you’re a maker, retailer, or service-based business.
If you’ve ever wondered, “Am I charging what I’m really worth?” — this is your chance to find out.
Contact details
Business Legends Australia
Information about this event is managed by the event coordinator and is subject to change. Contact the event coordinator for more information.