NSW Fair Trading investigation leads to court proceedings against Bondi United

NSW Fair Trading alleges breaches of the Australian Consumer Law in connection with representations made by Bondi United through its website and social media platforms. 

These representations concerned Bondi United’s connection to victims of the Bondi Beach terror attack on 14 December 2025 and the intended use of proceeds from the sale of merchandise to assist victims or their families. 

The proceedings follow a NSW Fair Trading investigation and a public warning issued by the NSW Fair Trading Commissioner in February 2026. 

The matter is being taken to court to seek a ruling that the Australian Consumer Law was breached, for financial penalties to be imposed, legal costs, and any other orders the court considers appropriate. 

Anyone who has dealt with Bondi United and is not satisfied with their interaction may lodge a complaint with NSW Fair Trading via the NSW Fair Trading website, at any Service NSW centre or by calling 13 32 20. 

The matter has been listed before the Supreme Court of NSW at 9:30am in Sydney on 17 August 2026. Please visit the public warning against Bondi United.

Executive Director Consumer Affairs Andrew Floro said: 

"Consumers should be able to trust that representations made by traders are truthful and accurate. 

“These proceedings demonstrate NSW Fair Trading's commitment to protecting consumers and taking action where traders are alleged to exploit community goodwill and public sympathy. 

"We will continue to pursue enforcement action where we believe conduct has undermined consumer confidence and breached the Australian Consumer Law."