- The United Kingdom (UK) is one of Australia’s oldest and most trusted trading partners. NSW businesses and institutions continue to benefit from strong ties with the UK and Europe – especially in sectors like technology, clean energy, and defence.
- In 2023, the UK was Australia’s second-largest investor and fourth-largest market for export services.
- In 2023, the EU as a bloc constituted Australia's third largest two-way trading partner and third largest source of foreign investment in stock.
- Agreements like the Australia–UK Free Trade Agreement (A-UKFTA) and the AUKUS partnership make it easier for NSW businesses to grow and compete in these markets.
Anchor your business at the London Landing Pad
The London Landing Pad helps NSW businesses enter the UK and European markets. It’s a shared office space located within Investment NSW’s office at Australia House, London.
Eligible NSW businesses can apply for free, short-term use of:
- desks and breakout spaces
- meeting rooms
- a central London business address
- on-ground support for navigating the local market.
You’re eligible if your business is:
- registered in New South Wales
- already engaged or exploring opportunities in the UK or Europe
- planning to expand, set up, or sell in the UK or Europe.
To apply to the London Landing Pad, email our UK office
Why invest in NSW
NSW is a trusted and stable destination for UK and EU companies. As Australia’s largest state economy, NSW offers:
- strong economic performance and global connections
- regulatory and cultural similarities that make setup easier
- shared Indo-Pacific priorities supporting collaboration in clean energy, defence, and technology.
NSW is also a global leader in renewable energy, with investment opportunities in wind, solar, hydrogen, and storage.
Export opportunities from NSW
New trade agreements and strong industry links are helping NSW businesses grow in the UK and Europe. The A-UKFTA and AUKUS agreements:
- reduce trade barriers and support fair competition
- open opportunities in food, defence, and technology exports.
NSW products are known in the UK for their high quality, safety, and sustainability. The state’s strengths in MedTech, AI, quantum, and cyber align with the UK’s innovation goals.
Talk to an expert in the United Kingdom and Europe
We can help you grow your business in NSW or expand into the UK and Europe.
Key contact
Mark McClean
Trade and Investment Commissioner, United Kingdom and Europe (interim)
Mark brings more than 20+ years of experience in investment attraction, regional development, and government relations across the UK, Norway, and Australia.
Our offices in the United Kingdom and Europe
London, United Kingdom
Investment NSW
Level 4 & 5, Australia Centre
Australia House, Melbourne Place
London, WC2B 4LG, United Kingdom
Frankfurt, Germany
Australian Consulate General
Main Tower, 28th Floor
Neue Mainzer Strasse 52–58
60311 Frankfurt, Germany