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Investment NSW Case Study - NSW Export Support - Mercer Wines
Mercer Wines participated in Investment NSW’s China Wine Roadshow in 2024. Investment NSW’s China office also assisted Mercer Wines with their GACC registration, labelling and the first order to China!
From Pokolbin to the world
Mercer Wines is located in Pokolbin, in the Hunter Valley region of NSW. Founder Aaron Mercer has over 20 years of experience in the wine industry. He began his career in wine sales and learned from local winemakers.
Aaron is passionate about sustainable winemaking. He built his knowledge through international experience and brought those insights back to NSW.
Exporting NSW wine to China
In 2024, Mercer Wines joined the China Wine Roadshow, a program supported by Investment NSW. With help from the Investment NSW China office, the business:
- completed GACC registration (General Administration of Customs China)
- met labelling requirements for export
- secured its first wine order to China.
This support opened new doors for Mercer Wines and helped the winery enter a competitive international market.