A travel tech giant lands in NSW
Based in Indonesia, Traveloka is one of Southeast Asia’s largest online travel platforms. The platform has:
- over 140 million app downloads
- nearly 50 million monthly users
- a valuation of US$3 billion.
Backed by major investors including BlackRock, Expedia, Qatar Investment Authority, Sequoia Capital and GIC, Traveloka is a global leader in digital travel services.
Why Traveloka chose NSW
Looking to expand into new markets, Traveloka saw Australia as a strategic test market due to its:
- strong regional tourism ties
- advanced digital economy
- proximity to Southeast Asia.
With support from Investment NSW’s local and international teams, Traveloka:
- received bespoke market analysis on workforce and tourism trends
- was introduced to key industry stakeholders such as accommodation providers, airlines and tourism operators
- considered multiple countries and chose Sydney to establish its Australian headquarters.
The Sydney office is expected to create 50 jobs over three years.
Supporting tourism and regional growth
Since launching in NSW, Traveloka has:
- partnered with Destination NSW
- engaged with hotels, tourism groups and airlines
- expanded its platform to promote Australia as a tourist destination.
Traveloka’s strong customer base across Southeast Asia is helping drive more international travellers to NSW, supporting the state’s visitor economy and regional tourism businesses.
Source
This case study is based on content from the NSW Trade and Investment Strategy (see page 16).