What is Travel Demand Management?
Travel Demand Management (TDM) is a strategic, evidence-based approach used to influence how, when, and why people travel. Rather than expanding transport infrastructure to meet growing demand, TDM focuses on managing and reshaping demand itself. This is achieved by:
- Encouraging people to switch to more sustainable transport modes (like public transport, walking or cycling).
- Shifting their travel to less congested times or routes.
- Combining multiple errands into one trip, or avoiding unnecessary trips altogether—for example, through remote working or online services.
Transport for NSW has developed a Travel Plan Toolkit designed for people or groups responsible for developing and implementing a Travel Plan. This toolkit provides the steps, templates and resources for developing a comprehensive Travel Plan, an effective form of Travel Demand Management.
Strategies
Travel Demand Management strategies may include:
- pricing incentives
- information campaigns
- employer-based travel plans
- improved active transport infrastructure
- and digital tools that provide real-time travel options.
These interventions are most successful when implemented during moments of change or disruption, such as:
- during major infrastructure upgrades
- changes to public transport services
- city-wide events—when people are more open to reevaluating their travel habits.
When timed effectively and supported by clear communication and infrastructure, Travel Demand Management can:
- reduce congestion
- lower emissions
- improve public health
- enhance the efficiency of the entire transport network.
Additional resources
You can read the Guide to Transport Impact Assessment for further guidance regarding travel demand management.
Additional resources are also available to help your organisation promote sustainable travel behaviour changes.
Note: If your Travel Plan is a condition of planning consent, you should consult with your relevant planning authority for advice on any additional specific requirements.