Retail Services 2019 HSC exam pack
2019 Retail Services HSC exam paper
Marking guidelines
Marking guidelines are developed with the exam paper and are used by markers to guide their marking of a student's response. The table shows the criteria with each mark or mark range.
Sample answers may also be developed and included in the guidelines to make sure questions assess a student's knowledge and skills, and guide the Supervisor of Marking on the expected nature and scope of a student's response. They are not intended to be exemplary or even complete answers or responses.
Marking feedback
Select from the sections below to view feedback from HSC markers about how students performed in this year’s exam.
Use the feedback to guide preparation for future exams. Feedback includes an overview of the qualities of better responses. Feedback may not be provided for every question.
Feedback on written exam
Students should:
- have a clear understanding of key words in the question and recognise their different requirements, such as, ‘evaluate’, ‘assess’ and ‘explain’
- read the question carefully to ensure that they do not miss important components of the question
- use a plan to guide the response
- sustain their judgements throughout their response rather than adding a sentence with judgement at the end of each paragraph
- use relevant industry terminology to support their judgement throughout their response
- be prepared to answer questions from any point in the syllabus
- carefully read the questions and ensure they choose the option for which they have been prepared
- use the number of lines as a guide to the length of the response
- use relevant retail examples within their responses.
Question 16
In better responses, students were able to:
- clearly address the purpose for both employer and employee
- understand the meaning of purpose
- interpret the stimulus to enhance the response.
Areas for students to improve include:
- interpreting the stimulus rather than just rewriting it
- ensuring that all parts of the question are answered.
Question 17
In better responses, students were able to:
- address both parts of the question (colleagues and workplace) (c)
- identify a poor work practice and clearly describes its effect on both colleagues and workplace (c).
Areas for students to improve include:
- addressing colleagues rather than customers
- specifically identifying a poor work practice
- reading the question carefully and only answering it with relevant response and/or topics.
Question 18
In better responses, students were able to:
- clearly show how a retailer builds customer rapport
- demonstrate their understanding of the meaning of rapport
- effectively showed the ‘how’ in the developing of rapport.
Areas for students to improve include:
- providing detail that is reflective of the marks to be awarded.
Question 19
In better responses, students were able to:
- describe three different techniques for closing a sale
- use specific retail examples to support their answer.
Areas for students to improve include:
- reading the questions to determine the details required in the question
- having a better understanding of the closing of a sale
- developing their understanding of techniques to close a sale.
Question 20
In better responses, students were able to:
- correctly identify verbal and non-verbal communication techniques with relevant examples
- use information in (a) to build on the response in (b)
- provide a variety of clear examples of communication
- link the role of communication to customer service.
Areas for students to improve include:
- providing clear examples to support communication
- understanding the key word ‘explain’, requiring a link between communication and customer service.
Question 21
In better responses, students were able to:
- distinguish between rational and emotional motives
- provide relevant retail examples to support both motives.
Areas for students to improve include:
- ensuring clarity of what the question is asking
- providing relevant examples to support the response.
In better responses, students were able to:
- demonstrate the purpose and relationship between Work Health and Safety and Code of Practice
- use relevant Retail Services terminology and clearly identified industry examples.
Areas for students to improve include:
- drawing links to all aspects of the question.
Question 23
In better responses, students were able to:
- explain the difference between trends and seasonality (a)
- provide relevant retail examples to support the response (a)
- explain at least two principles of display (b)
- support their answer with two appropriate diagrams (b).
Areas for students to improve include:
- ensure careful reading of the question and include two diagrams as stated
- showing an understanding of the principles of display and the link to customer behaviour.
Question 24
In better responses, students were able to:
- explain the difference between trends and seasonality (a)
- provide relevant food selling examples to support the response (a)
- explain at least two principles of display (b)
- make a clear link between principles of display and customer behaviour (b)
- support their answer with two appropriate diagrams (b).
Areas for students to improve include:
- ensuring careful reading of the question and include two diagrams as stated
- showing an understanding of the principles of display and the link to customer behaviour.
Question 25
In better responses, students were able to:
- provide examples of transaction types and describe them accurately
- provide community pharmacy examples
- distinguish between categories of medicines.
Areas for students to improve include:
- the use of pharmacy terminology
- proving a description of common relevant transaction types.
HSC exam resources
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Retail Services syllabus
Find out more about the Retail Services syllabus.
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