JobTrainer promotional resources for RTOs
If you’re a Smart and Skilled Registered Training Organisation (RTO) bookmark this page for updates to branded resources you need for the JobTrainer program.
If you're an RTO, use this collateral to promote JobTrainer on your digital channels including websites and social media.
New material will be published on this web page on an ongoing basis, as well as for specific campaigns, for the length of the program.
You can check out the available items, download and then publish them on your organisation’s website, Facebook, Twitter and Instagram accounts, Electronic Digital Mail (EDMs) or newsletters.
Check out JobTrainer approved key messages to assist you in developing posts and newsletter articles.
In addition to these resources, see our JobTrainer information pages, including information on construction, skills brokers, workforce development.
Check out the assets and promotional material available for some of the JobTrainer campaigns that are currently in market. If you are an approved RTO for these campaigns, please visit these pages to access promotional material. You can download and use the approved messages on your own channels.
As outlined in the Smart and Skilled Update No. 156 (20 December 2021), promotional requirements for JobTrainer are specified under “Promotion and Marketing” in the “Smart and Skilled contractual obligations” section of the Smart and Skilled Policy for the Skilling for Recovery (SfR) initiative (Version 2.0).
Providers must establish a dedicated web page on their websites with a link to each of their Skilling for Recovery specific courses. This page must be branded as ‘JobTrainer’.
Separate dedicated pages can be created for any specific campaigns, e.g. Summer Skills, Built for Women.
The Department will supply providers with web banners, images, and other collateral that can be used for this purpose. Providers are not obligated to use the supplied images should they prefer to use their own. However, when creating their own image, providers cannot use the NSW government logo.
The Department will provide suggested messaging that can be used in various communications with students regarding JobTrainer.
The Department recommends that:
- providers create dedicated web pages for any SfR/JobTrainer course offerings so Department course offering webpages can link to these pages. This greatly assists with user experience when potential students are redirected from the Department’s webpages to a provider’s webpage to enrol.
- any dedicated pages you create also link back to your homepage so your other course offerings can be explored. You may also wish to create dedicated campaign hub pages or website areas for programs such as Summer Skills or Built for Women.
JobTrainer eligibility criteria extended
The eligibility criteria for the JobTrainer program has been expanded to provide enhanced opportunities for targeting specific in-demand industries such as early childhood education and care and disability care, in addition to aged care and digital skills.
Further detailed information on eligibility criteria for the program is available on the NSW JobTrainer page.
JobTrainer enrolment period has been extended from the current end date of 31 December 2021 to 31 December 2022.
If you have any questions or feedback, please email Training.Market@det.nsw.edu.au