Overview of this occupation
Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
What they do:
- Attend receptions, dinners, and conferences to meet people, exchange views and information, and develop working relationships
- Collaborate with others to develop or implement marketing activities or strategies
- Deliver, publish, broadcast or distribute final audio or visual media product
- Develop content for sales presentations or other materials
- Develop promotional or marketing strategies or plans
- Edit audio, photographs or video recordings
- Promote or market goods, services, programs or events
- Provide news or information to the public
- Write advertising or promotional material
What technology tools they use:
- Audio/video conferencing software
- Customer relationship management (CRM) software
- Desktop publishing software
- Document management and code versioning software
- Graphics or photo imaging software
- Instant messaging software
- Project management software
- Social media platforms
- Statistical and data analysis software
- Web page creation and editing software
What their interests are:
- Business, Management And Sales – they enjoy meeting people, leading and talking with others.
- Creative – they enjoy designing, creating and decorating; composing, dancing and singing; writing and storytelling.
- Social – they enjoy focusing on social welfare and working with people.
Source: Australian Skills Classification, job and Skills Australia, Commonwealth of Australia. Used under Creative Commons BY 4.0 licence and Jobs and Skills Australia, ABS Census 2016, Customised Report.
Quick facts
Public Relations Professional
All employees nationwide 1
The number of people employed in an occupations as their main job across all Australian states.
Projected growth 2
The projected increase in employment in Australia from May 2023 to May 2028.
Working in NSW 3
The distribution of people employed in an occupation in NSW.
Median weekly earnings before tax 4
Earnings are before tax and include amounts salary sacrificed.
Median age of all workers 5
This shows the median age of all workers in this occupation.
Part-time workers 6
Those who usually work less than 35 hours per week.
See footnotes for source details and additional information.
Skills and knowledge
What are they good at?
This table lists skills and knowledge categories according to how relevant they are for this occupation.
High expertise | Intermediate |
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Source: Australian Skills Classification, Jobs and Skills Australia, Commonwealth of Australia. Used under Creative Commons BY 4.0 licence.
Education and qualifications
Public Relations Professional – Skill level 1
Occupation at Skill Level 1 have a level of skill commensurate with a bachelor's degree of higher qualification .
At least five years of relevant experience may substitute for the formal qualification
Source: Conceptual basis of ANZSCO, ABS Survey, Release Nov 2021.
Qualifications in this workforce
This table shows the distribution of employment by highest qualification completed (in any field of study).7
Year 12 and below
Certificate III or IV
Diploma or Advanced Diploma
Bachelor`s degree
Post-graduate
Source: ABS, 2021 Census of Population and Housing based on place of usual residence.
Use this as a guide for understanding what qualifications are the most common in this field. For personalised support on your education journey, talk to a Careers NSW specialist.
Talk to one of our specialists
At any career stage you can talk with a specialist from Careers NSW about your goals and how you can achieve them.