Snowy Mountains Special Activation Precinct
Snowy Mountains Special Activation Precinct Investigation
The investigation into a Snowy Mountains Special Activation Precinct will focus on Jindabyne’s town centre, and popular tourist location, Kosciuszko National Park. A boundary for the Special Activation Precinct will be proposed when a draft masterplan is delivered in early 2021.
The objective of the Special Activation Precinct is to increase year-round tourism and make the region an unmissable place to visit any season, any time. Benefits offered by a Special Activation Precinct include streamlined planning, government-led developments and a business concierge service which will combine to make it easier for new businesses to set up and for existing organisations to thrive in the region.
Our work to investigate a Snowy Mountains SAP will also look at opportunities to similarly activate destination tourism at Eden. Eden is a natural gateway to the Snowy Mountains from the South Coast and the expansion of the cruise terminal at the Port of Eden creates opportunities to capture more visitors to alpine areas year round.
A year-round alpine destination
There is an opportunity to grow Jindabyne into Australia’s Alpine Capital at the heart of the Snowy Mountains and increase year-round adventure and eco-tourism in the region.
Tourism is already a growth engine for the Snowy Mountains. However, it is highly seasonal, with the majority of visitors arriving in winter. The Special Activation Precinct Masterplan will build on the work already undertaken as part of the Go Jindabyne Masterplan to identify opportunities to:
- promote the development of year-round attractions and improve amenities of the area
- improve regional access to enable more visitors to reach to the area
- remove capacity constraints to enable growth in winter tourism
- grow the region into the national training base for Australian winter Olympic and Paralympic athletes, building on the NSW Government’s $5 million commitment to a new National Snowsports Training Centre in Jindabyne.
The NSW Government consulted extensively with the Jindabyne community on the Go Jindabyne masterplan. Feedback from locals as well as findings from a range of technical studies highlighted the need to extend the thinking from beyond Jindabyne’s town centre, to look at the Snowy Mountains region as a whole.
As a result, the Go Jindabyne masterplan will be combined with a Special Activation Precinct masterplan, to ensure this once-in-a-generation opportunity reaches its full potential.
The Department of Planning, Industry and Environment will continue to work closely with the community, stakeholders, and other NSW Government agencies on this important project.
Investigations will focus on Jindabyne town centre and areas of high tourism interest, such as the Thredbo, Perisher and Charlotte Pass area, with a boundary to be set as part of the masterplan process.