Quad bike campaign sends chilling message

Minister for Better Regulation and Innovation, Kevin Anderson MP, has today launched the second phase of an advertising campaign, aimed at reducing death and injury on quad bikes.

Mr Anderson said that despite the obvious risks associated with quad bikes many people are still not getting the message about the dangers.

“Quad bikes are one of the leading causes of death on Australian farms, this is despite the constant messaging surrounding the dangers associated with the machines,” Mr Anderson said.

“The most common misconception with quad bikes is that they are a safe and secure vehicle due to their solid appearance, and it is this false sense of security that results in people becoming complacent with quad bikes.”

Since 2017, tragically there have been seven quad bike related fatalities in NSW, including two children under the age of 16.

Mr Anderson said this latest graphic campaign aims to break through to those who have been around quad bikes for a long time and may need to rethink their approach to quad bikes.

“These are powerful machines. These are not toys, they are not hobbies and they should be treated with the greatest caution,” Mr Anderson said.

“I am urging farmers to contact SafeWork to take advantage of rollover bar rebates and free quad bike training days, in order to reduce the risk of death and injury.

“Right now, the power is in your hands to prevent further tragedy as a result of a quad bike accident.”

For further information on quad bike safety, visit the SafeWork website or call 13 10 50.