National Fundraising Principles
Learn about the 16 National Fundraising Principles that all fundraising authority holders must comply with under NSW law.
National Fundraising Principles overview
The National Fundraising Principles (the Principles) are a set of 16 nationally agreed rules on charitable fundraising conduct.
The 16 Principles have been designed to make fundraising easier for charities operating across jurisdictions in Australia or online.
The Principles provide all fundraising authority holders and the donating public with a principles-based, nationally consistent regime on the conduct expected from fundraising authority holders across Australia.
The Principles outline behavioural expectations designed to better protect donors. These include obligations to:
- ensure fundraisers are identifiable
- maintain transparent records
- avoid deception or unconscionable conduct
- refrain from applying undue pressure
- protect vulnerable persons from exploitation
- respect donor privacy and donor decisions, including refusals and opt‑out requests.
Compliance with the Principles
All fundraising authority holders (including deemed authority holders) operating in NSW must follow the Principles while undertaking fundraising appeals in NSW. This includes ensuring representatives comply with the Principles.
The 16 Principles are an enforceable condition of holding a charitable fundraising authority or a deemed authority.
This means all authority holders need to ensure that appropriate systems and controls are in place to maintain compliance with the Principles.
A breach of the Principles can result in NSW Fair Trading taking disciplinary action such as suspension or cancellation of an authority.
The 16 Principles
The 16 Principles are set out in Schedule 1A of the NSW Charitable Fundraising Regulation.
Please note the following related terms:
- charitable organisation means an authority holder or deemed authority holder
- fundraising activity means an activity conducted during, or for the purposes of, conducting or participating in a fundraising appeal
- representatives mean a charitable organisation's employees, volunteers, contractors, and anyone else the organisation has engaged or otherwise arranged to raise funds on the organisation's behalf.
Charitable purpose disclosure
When conducting fundraising activities, charitable organisations must ensure that their representatives always explain the purpose of the charitable organisation, and the purpose to which the funds raised will be applied, in a way that is appropriate for the audience.
Identifiable to the public
When conducting fundraising activities, charitable organisations must ensure that their representatives are always clearly and individually identifiable by the public, including by ensuring that each representative who raises funds:
- displays identification that contains:
- the individual's name, and
- whether the individual is a volunteer, employee or acting in some other capacity for the charitable organisation or a commercial fundraiser, and
- provides the charitable organisation's or commercial fundraiser's name and contact details.
Keep records of fundraising activities
When conducting fundraising activities, charitable organisations must ensure that their representatives always make and keep written records of fundraising activities that can be easily read and understood.
Respect decisions to refuse donations and solicitations
When conducting fundraising activities, charitable organisations must ensure that their representatives always acknowledge and comply with a:
- refusal to make a donation
- request not to receive future solicitations, including marketing and promotional materials
- request to be contacted at a more convenient time or by a different means
- request to limit the number, type or frequency of solicitations.
Restrictions on door-to-door and telephone fundraising
When conducting fundraising activities, charitable organisations must ensure that their representativesnever conduct a door-to-door or telephone fundraising activity at the following times:
- on a weekend - before 9 am or after 5 pm
- on a weekday and door-to-door - before 9 am or after 6 pm
- on a weekday and by telephone - before 9 am or after 8 pm
- on a public holiday - unless the public holiday is closely connected with the charitable organisation's charitable purpose.
Never mislead, deceive or use false information
When conducting fundraising activities, charitable organisations must ensure that their representatives never mislead, deceive or knowingly use false or inaccurate information when fundraising.
Unconscionable conduct or undue pressure prohibited
When conducting fundraising activities, charitable organisations must ensure that their representatives never place undue or unreasonable pressure on a person when fundraising, or act unconscionably in any way to obtain a donation.
Protection of vulnerable people
When conducting fundraising activities, charitable organisations must ensure that their representatives never exploit the trust, lack of knowledge, lack of capacity, apparent need for care and support or vulnerable circumstances of any donor.
Donation transparency
When conducting fundraising activities, charitable organisations must ensure that their representatives always make it clear whether a donation is a one-off donation or an ongoing donation and clearly explain how to end an ongoing donation.
Commercial fundraiser disclosure
When conducting fundraising activities, charitable organisations must ensure that persons acting for a commercial fundraiser (to raise funds on the charitable organisation's behalf) never accept a donation without first explaining:
- that the person is acting for a commercial fundraiser that profits from fundraising, and
- how the person is paid.
Due diligence when engaging third-parties
At all times, charitable organisations must conduct all reasonable due diligence when engaging third parties to assist, support or deliver fundraising activities on its behalf.
Keep financial records
At all times, charitable organisations must make and keep written records of the total funds raised and the purposes for which funds are applied.
Health, safety and wellbeing
At all times, charitable organisations must take all reasonable measures to protect the health, safety and wellbeing of persons employed or directly engaged by the charitable organisation, as well as members of the public, when fundraising.
Complaints process
At all times, charitable organisations must establish and maintain a complaints process that allows for proper investigation and redress of fundraising complaints that may be made by the public, and encourage persons with concerns about a fundraising activity conducted by or on behalf of the charitable organisation to contact the charitable organisation.
Comply with Privacy law
At all times, charitable organisations must ensure information covered by the Privacy Act 1998 of the Commonwealth is collected, used and managed in accordance with the Australian Privacy Principles where required under that Act.
Non-excessive remuneration to commercial fundraisers
At all times, charitable organisations must always ensure remuneration to commercial fundraisers engaged to fundraise for a charitable organisation is not excessive when compared to money or goods received for the charitable purpose of the fundraising.