The story of Milo: a Legendary Favourite

Published 18th November, 2017 in Exhibition and Shows
  • Location

    Macleay Valley Way 490, Kempsey, NSW, 2440, Australia

  • Date

    7th December 2017 to 31st January 2018

  • Time

    All Day

The Slim Dusty Centre is proud to announce the official launch on Friday November 17 of a new exhibition The story of Milo: a Legendary Favourite, opened by Melinda Pavey MP. Nestle and the Slim Dusty Centre brings the story of Milo to life. Invented and developed in the early 1930’s by Thomas Mayne, Milo was officially launched at the Royal Easter Show in 1934. The exhibition unravels an 80 year history of Milo, revealing the changing face of the factory at Smithtown situated on the Macleay River, the production and agricultural history and the marketing genius of how Milo is recognised by millions of people worldwide as an iconic Australian product and brand. The exhibition includes sporting and other memorabilia, photographs, technical equipment, packaging, posters, historical video footage and examples of Nestlé’s involvement and support of many community projects and their support of sport. Come along and enjoy a nostalgic journey, and “Go and go and go with Milo!”

Published 18th November, 2017 in Exhibition and Shows