To do this, the NSW Government has released a website, guide, free App and many safety measures to improve school zone safety across the State.
The Safety Town website features AFL player and Australian of the Year Adam Goodes in a video promoting better awareness for kids when walking or riding near traffic. Minister for Roads and Freight Duncan Gay said that all drivers needed to remember that children were unpredictable around roads.
“We all need to be vigilant and slow down,” Minister Gay said.
Along with the Safety Town website, other government safety initiatives include:
- Sending the 2014 Road Safety Issues Around Schools guide to principals at 2500 primary schools across NSW.
- Installing an additional 680 flashing lights at schools across NSW this year, with plans for all schools to have lights by the end of next year.
- Investing millions of dollars in safety infrastructure, including pedestrian overhead bridges and foot crossings, clearer fluorescent school zone signs and pedestrian fencing.
- Ensuring police undertake regular enforcement in school zones and road safety experts regularly meet with police to discuss emerging safety issues.
- Establishing more speed cameras in school zones, including 19 mobile speed cameras, 50 fixed speed cameras and red light speed cameras at high risk intersections.
- Releasing the free Speed Adviser app, which provides audio alerts on speed limit changes and when drivers enter and leave a school zone.
- Supporting the Hi-Viz campaign, trialling at over 80 Western Sydney schools, which involves distributing 5,400 brightly-fluro coloured ergonomically designed backpacks to kindergarten kids.
Get involved with the Safety Town campaign.