Mr O’Farrell said the NSW Taxi Council initiative means Danny Green’s “one punch can ruin lives” ad will be displayed on the backs of 75 taxis across Sydney.
“I congratulate the Taxi Council for being part of this campaign and promoting cultural change around drug and alcohol abuse,” Mr O’Farrell said.
“Danny Green’s ad sends the powerful message that drug and alcohol-fuelled violence can ruin lives.
“Taxi drivers are on the frontline and have themselves become the target of mindless thugs – they know more than anyone the importance of changing society’s attitude to alcohol and drug abuse.”
Taxi Council CEO Roy Wakelin-King said “If these new laws and this campaign reduces drug and alcohol-related violence, it will not only be good for the NSW community but for taxi drivers as well.
“It is clear that the community has had enough of drug and alcohol-fuelled violence and we are committed to doing our bit to make a difference,” Mr Wakelin-King said.
Mr O’Farrell also announced advertising companies JC Decaux, Val Morgan and oOh Media had approached the NSW Government to donate advertising space, which means the Danny Green ads will feature on 50 citylight panels in and around Kings Cross, as well as screens in pubs and clubs and at petrol pumps.