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Agency logos

Information about creating agency logos, as well as size, spacing, typeface, mono versions and dos and don'ts. 

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Creating agency logos

When creating a NSW Government agency logo, only the agency name should be used. The logo should not include business unit names.

Agencies should ensure that official communications carry the full agency name and the ABN elsewhere in the publication. 

The common logo format must include: 

  • the NSW Government logo at equal or larger height than the name of the entity
  • the baseline of the logo should align with the baseline of the lowest line of type for the name of the entity
  • the width in points of the vertical line which  divides the logo and the name of the entity is 5% of the height of the vertical line. The vertical line has rounded caps.

For colour versions of the logo, the vertical line is the dark blue of the logo colour palette, and black for single colour (mono) versions.

Creating agency logos


Agency logo size and spacing

Spacing

The vertical line should align with the logo, as shown here, and be placed in the centre of the space between the logo and the name of the entity.

The name of the agency is equal The space between the logo and to the height of the letter “N”.

Clear space

Clear space must be maintained around the agency logo lock-up, which is no less than the height of the “N” of NSW that forms part of the logo.

Agency logo size and spacing

Minimum size

The minimum size for reproduction of the logo is:

15mm in height (print) 45px height (digital).

Agency logo size and spacing


Agency logo typeface

Agencies must use the Gotham typeface in their agency logo.

Find out about the full typeface library.

Agency logo typeface


Agency logo mono versions

Reverse (red waratah)

Use the reverse (red waratah) logo on dark backgrounds when it is not possible to accommodate the colour logo.

Agency logo mono versions

Mono (black)

Use the mono logo (black) only when there is not enough colour contrast of all other versions to meet accessibility requirements or where colour reproduction is not available or appropriate.

It should be applied to a white or light background.

Agency logo mono versions

Reverse (white)

Use the reverse (white) logo on dark backgrounds only when there is not enough colour contrast of all other versions to meet accessibility requirements.

Agency logo mono versions

Note

Reverse (red waratah), mono (black), and reverse (white) versions should be used with a maximum contrast to the background.


Agency logo dos and don’ts

An agency logo must be a single device with the NSW Government logo on the left and the name of the agency on the right, divided by a vertical line.

Part of the agency name may be omitted in the logo for design purposes. This may include “Department”, “Office”, “Ministry”, “NSW”, “State” or “Government” where appropriate.

Agency logos must not be rotated, cropped or used as an image holding device.

Only the NSW Government logo should be used for all advertising and external facing government communications and project signage.

Agency logos must not be used in advertising or project signage.

For definitions of advertising, project signage and external facing government communications please refer to Section 1: Brand strategy - Definition of applications of these guidelines.

Agency logo dos and don’ts

 

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