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Best practice examples

Find how the NSW Government logo can be applied to brochures, print media, TVCs, hoardings, media backdrops, websites, EDMs, newsletters and banners. 

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Brochure covers

Please use these examples to guide you when creating can range from corporate a brochure cover. Cover designs and clean to fun and dynamic. Use of the watermark is not mandatory. 

Brochure covers


Brochure spreads

These examples are for an A4 (297 X 210mm) brochure.


Print media layouts

These examples show the correct usage and placement of the NSW Government logo. 


TV endframes and voice

For both TVC and video, please follow these image examples.

The preferred option is the full colour version of the NSW Government logo on a white background. When this is not possible please use the reversed (red waratah) version of the NSW Government logo.

The NSW Government logo should appear for a minimum of three seconds on the end frame.

For radio and voiceover, please use the following line as the sign off: “A NSW Government [initiative/project/program/development]”.


Hoardings

These hoarding examples show the correct usage and placement of the NSW Government logo.

As per signage requirements on page 27, private sector partners (for example, construction companies, delivery and management partners, architectural and design firms) are not to be acknowledged.

On standard hoardings when text is required, please use double the “N” height for clear space.

Co-branded hoardings (where a co-branding exemption has been allowed) please follow the same clear space rule as outlined in Co-branding identities - Co-branding identity overview and signage.

For continuous hoardings please repeat the NSW Government logo every three metres for clear visibility.


Media backdrops

This media backdrop example shows the correct usage and placement of the NSW Government logo.

The NSW Government logo should be equal to, or greater than, the other logos.

In a co-branding situation, both logos should each be given one logo space.

Media backdrops


Websites

This website example shows the correct usage and placement of the NSW Government logo in the top left corner of the page. 

For minimum digital logo sizing please see Master Brand logo – Logo size – digital banners.


Co-branded websites

This example shows the correct usage and placement for a co-branded NSW Government website. 

For minimum digital logo sizing please see Master Brand logo – Logo size – digital banners

For co-branding and clear space examples please see Co-branding identities – Co-branding identity lock-up size and spacing


EDM and newsletters

These EDM and newsletter examples show the correct usage and placement of the NSW Government logo in the top left corner of the page.

The preferred option is the full colour version of the NSW Government logo on a white background. When this is not possible use the reversed (red waratah) version of the NSW Government logo.

For minimum digital logo sizing please see Master Brand logo – Logo size – digital banners.


Digital banners

These digital banners show the correct usage and placement of the NSW Government logo.

In animated banners where there is more than one tile, the NSW Government logo only needs to appear on the last tile.

For NSW Government logo size and clear space rules, please see Master Brand logo – Logo size – digital banners.

 

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