About the NSW Government logo
The NSW Government logo is inspired by the floral emblem of NSW, the Waratah (Telopea speciosissima). The Waratah has significance in Aboriginal history and was adopted as the state flower in 1962.
How to use the NSW Government logo
- the NSW Government logo must be clearly displayed and be given prominence
- use the colour version of the NSW Government logo unless printing is only limited to monochrome
- position the NSW Government logo so that there is sufficient clear space
- the NSW Government logo must be positioned on a white or full colour background and should never appear on a photo or patterned background.
The NSW Government logo must be clearly displayed and be given prominence.
Social media logo
Only in extreme horizontal formats where the primary NSW Government logo will not work, the horizontal lock-up may be used. Usage of this requires approval from the Department of Customer Service NSW Government Brand Team.
The full colour logo must be given preference over all other versions for agency communications.
Reverse (red waratah)
Use the reverse (red waratah) logo on dark backgrounds, when it is not possible to accommodate the colour logo.
Use the mono logo (black) only when there is not enough colour contrast of all other versions to meet accessibility requirements or where colour reproduction is not available or appropriate.
It should be applied to a white or light background.
Use the reverse (white) logo on dark backgrounds, only when there is not enough colour contrast of all other versions to meet accessibility requirements.
Logo clear space
To maintain the clarity and integrity of all brand marks, a minimum clear space must be observed in all applications.
Clear space creates an invisible frame that is a minimum area surrounding the brand mark.
It must remain free of any conflicting visual element.
Wherever possible, apply additional clear space beyond the minimum requirement.
We use a clear space that is 100% of the height of the ‘N’ in print and 50% of the height in screen (except when used on apps, or social media profiles.
Logo size – digital banners
The recommended minimum size of the NSW Government logo is 45px high on all digital applications.
If the banner is wide and thin like the leaderboard example you can centre the logo in the height of the banner, this will make the logo look more balanced within the shape.
The NSW Government’s Digital Design System contains a digital design style guide that includes advice on colours, layout, typography and the Waratah logo placement.
To ensure the logo is accurately reproduced, always use the original master artwork files and never alter, redraw, recolour or distort the logo in any way.
Legibility is the primary consideration when using the logo. There must always be good contrast, visibility and legibility between the logo and its background.
A white background is preferred.