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Gotham is the only font to be used by agencies in their logos.
Major headings through to body copy must also use Gotham. These fonts should be used for copy such as print and advertising headlines, and brochure titles.
The preferred option is to use sentence case for all headings, however if the application requires you can use all uppercase.
Headlines, Gotham Bold
Subheadings, Gotham Medium
Body Copy, Gotham Book
Captions, Gotham Light
Typography – alternative
Arial is the alternative font to be used in circumstances where Gotham is unavailable or a licence has not been purchased.
Headlines, Arial Bold
Body copy, Arial Book