Communications is the mechanism by which we connect with our customers. Customers don’t distinguish between each department/entity and with the multitude of important messages to deliver to the NSW community, it needs to be done in a way that is respectful, effective and coordinated.
The All of Government Communications Framework encapsulates our commitment to work together across government so that we can deliver first class communications to NSW citizens. This can be achieved by putting our customers at the centre of our communications. The Framework defines our way of working to improve the effectiveness and impact of our communications through three strategic pillars.
We use customer data and insights to get our communications right.
We are one-government delivering first class customer-centric communications.
We challenge the status quo and act on feedback to design customer-centric communications solutions.
Our six principles of customer-centric communications
The six principles of customer-centric communications provide a practical definition of what we mean by customer-centric communications excellence. Each principle should be carefully considered in all our communications and when combined, are a powerful mechanism towards delivering first class communications to all NSW citizens. Application of these six principles also aligns the design and delivery of communications to the NSW Government customer commitments.