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Advertising campaigns between $250,000 and $1 million

The Department of Customer Service peer review and coordinate all campaigns over $250,000. Know the rules, your responsibilities and what to expect during the peer review process. 

On this page

In brief

You are legally required to:

You should also:

Read below for more detailed information.

NSW is one of the most culturally and linguistically diverse states in the world. Government advertising must be sensitive to cultural needs and issues, and reflect the cultural and linguistic diversity of NSW.

In addition:

  • At least 7.5 per cent of an advertising campaign media budget is to be spent on direct communications to multicultural and Aboriginal audiences. Spend may be on media or non-media communication activities (e.g. events, participation at cultural festivals, direct mail, competitions and websites) as deemed most effective for the campaign. 
  • Agencies should also report on these activities as part of the Multicultural Policies and Services Program reporting requirements.

There are approximately 1.3 million people with disability in NSW. Awareness of the communication requirements for people with disability is one of the principles covered in the guidelines. 

Under the Disability Discrimination Act 1992, agencies must ensure that people with disabilities have the same fundamental rights to access information and services as others in the community.

Agencies should consider:

  • images that are used in advertising are representative of the NSW population and include people with disabilities where appropriate
  • captioning television and other multimedia advertising, and AUSLAN interpretation for people with hearing impairment
  • accessibility requirements for websites
  • information is designed for people living with intellectual disabilities and available in multiple accessible formats.

The Disability Inclusion Act 2014 requires NSW Government departments and agencies to develop and put in place their own Disability Inclusion Action Plan. Refer to your Disability Inclusion Action Plan when planning a Government advertising campaign. 

Complying with the Act, Regulation and guidelines

Government advertising must be apolitical, which means it can’t be designed to influence support for a political party, minister, member of parliament or candidate. 

In addition to being apolitical, government advertising must be:

  • accurate
  • presented in a fair and accessible manner 
  • adhere to the branding guidelines
  • sensitive to cultural needs and issues, and reflect the cultural and linguistic diversity of NSW
  • respectful in the portrayal of gender and sexuality 
  • inclusive of people with a disability

These rules are set out in the advertising guidelines (PDF, 72.38 KB) and legally required under the Government advertising act 2011 and Government advertising regulation 2018

The advertising guidelines (PDF, 72.38 KB)  also set out the range of objectives advertising can achieve, as well as the standards and principles you should observe when planning, developing and managing NSW Government advertising campaigns.

Campaign approval

All government advertising campaigns with budgets greater than $250,000 (excluding GST) must be peer reviewed.

This includes all advertising categories (recruitment, public notices and public awareness campaigns).  

Peer review is a two-stage process

Government agencies submit an advertising budget proposal to the Department of Customer Service Campaign Effectiveness Team (DCS team) for each campaign planned for the upcoming financial year. 

We review the proposals and provide advice to ensure advertising: 

  • is developed in collaboration with relevant agency partners 
  • has evidence of its likely effectiveness
  • leverages government communication channels
  • makes use of data and customer and behavioural insights and
  • contributes to the ambitions and priorities of the All of Government Communication Framework

We make recommendations to the Delivery and Performance Committee of Cabinet (DaPCo). DaPCo centrally coordinate government advertising and give budget approval.  

Our advice to DaPCo may include that:

  • there is strong evidence of effectiveness and minimal check ins with the DCS team required 
  • evidence and key details are yet to be completed and check ins with the DCS team on a range of areas is advised
  • resubmission needed - more details and evidence required (we’ll work closely with agency)

We might also recommend that some of the budget is approved to conduct research or provide more evidence to support the strategy (these campaigns will go back to a future DaPCo meeting for approval of the remainder of the proposed budget).

Once you have budget approval, the DCS team will review your campaign. We'll contact you with what you'll need to do to complete this stage

At a minimum, you’ll be required to:

  • supply a media plan and creative concepts 
  • complete specialist check-ins with the DCS team

What happens next?

After stage 1 and stage 2 are complete, you'll receive a peer review completion letter. Your agency head will want to see the completion letter before signing your compliance certificate. 

You will need to submit a post-campaign effectiveness report the DCS team within three months of campaign completion.  It identifies campaign results against objectives, key learnings and recommendations for future campaigns. 

The report should demonstrate application of the evaluation methods outlined in the evaluation framework discussed during the peer review process. 

Learn more about evaluation

Compliance certificates

The compliance certificate is a short statement signed by the head of your agency (unless exempt) that confirms the government advertising campaign:

  1. complies with the Act, Regulation and advertising guidelines (PDF, 72.38 KB)
  2. contains accurate information
  3. is necessary to achieve a public purpose and is supported by analysis and research
  4. is an efficient and cost-effective means of achieving the public purpose.

It must be completed before your advertising starts.

You can use our compliance certificate template (DOC, 47 KB) or prepare your own.

Advertising compliance certificates must be publicly available and (free of charge) on the agency's website.

You don’t need a compliance certificate for routine advertising under $250,000 (ex GST) as long as:

What is 'routine advertising'?

Routine advertising is defined in Section 7 of the Regulation as

  • information about routine matters relating to the provision of services, including notification of service changes
  • information about requirements imposed on persons
  • community announcements or notices about community events or activities; 
  • notices or announcements required to be made by or under any law; 
  • recruitment notices
  • government tender or procurement notices.

Which media agency to use

All routine advertising such as recruitment and public notices are booked through Blaze. For other advertising campaigns, use the media agency aligned to your (NSW Government) agency.

Contact details for each media agency are below. If you don't know who to talk to, contact the campaign performance team.

A good brief is essential

See 'agency contacts' below for each media agency’s briefing form.

Aim for a detailed and clear brief that includes:

  • background information
  • brand information
  • possible competitive challenges
  • past learnings
  • campaign objectives
  • target audience
  • broader communications strategy
  • campaign logistics and budget
  • in-market dates and timelines.

Depending on the scope and size of the brief, the MAS agency may recommend different levels of their planning service with varying timelines. 

The MAS agencies must provide you a costed scope of work (SOW) for their media strategy and planning services, to be agreed prior to commencement of work. 

A fully costed media plan is a deliverable of this process – typically provided after media recommendations have been prepared and discussed with you.

Once you have obtained advertising approval, finalised your media plan and completed peer review where required, you can proceed with media bookings.

Agency contacts

​​​www.blazeonline1.com.au to place a request through their online booking form
www.blazeonline2.com.au to directly plan, place, track and manage your advertising campaigns via an online portal. If you have not used this portal before you should first contact the Account Manager.

Buying communications services

The Advertising and Digital Communications Prequalification Scheme (the Scheme), lists approved communications service providers. 

Please note: This scheme is now accepting new applications. The Scheme has increased the number of capabilities and updated the types of services available for prequalification. This will make it easier for NSW Government departments and agencies to find approved suppliers that match their needs. Existing service providers who wish to remain prequalified must also reapply. Applications can be made on tenders.nsw.gov.au.

Quotes

Additional to any guidelines specific to your department, the following procurement rules apply when using a service provider on the Scheme:

  • If the cost is between $50,000 and $150,000 you need one quote.
  • If the cost is more than $150,000 you will need three quotes.

Formalise your agreement

We recommend using a standard form of agreement to formalise your agreement with a scheme service provider.

Types of capabilities 

 

  • market research
  • strategy
  • marketing and campaign services
  • public relations
  • social media
  • Indigenous communications and engagement
  • CALD communications and engagement
  • visual communications 
  • written communications
  • digital communications
  • production

Please refer to the Scheme Conditions for more information about the capabilities and services available for prequalification.

Supplier

Name

Position

Phone

Mobile

303 Lowe MullenLowe

Matthew Clarke

Managing Partner

 

0418 295 678

3rdspace

Rob Logan

Ideas Director

02 9319 1997

 

72andSunny

Tara Jaijee

Business Development Director APAC

 

0423 737 826

Abnorml Pty Ltd

Simon McGrath

Partner

 

0422 944 662

Actualise Design

James Hazelton

Managing Director

02 8052 9568

 

Adcorp Australia Limited

Suzie Grdanovski

Head of Agency

02 8524 8522

0449 903 567

ADDIE Studio

Adam Plucinski

Creative Director

 

0421 896 838

Adelphi Digital Consulting Group

Kris Croucher

Executive Creative Director

02 8394 6888

 

Adrenalin Media

Bernie Johnson

Director

02 9280 0550

 

AFK Company

James Sugrue

Founder

1300 305 889

0423 334 488

Agent99 PR

Sharon Zeev Poole

Director

02 9779 0999

0401 811 930

Alphabet Studio

Johanna Bredberg

Project Manager

02 9212 6746

 

Andrew Hoyne Design

Lee Valentine

Partner & Group Director, Business Development

02 9212 2255

 

Anna Zhu

Anna Zhu

Owner, Lead Creative

0421 306 611

 

Apparent

Phillip Smith

CEO

02 9901 4417

 

Appetite Communications

Andrea Mortensen

Director

02 9922 3556

0401 642 650

Arc Public

Matthew Hurst

Senior Communications Consultant

02 8280 9100

0423 396 685

Art of Multimedia

Beata Kade

Managing Director

 

0416 007 089

Arthouse Creative

Sean Dunphy

Creative Director

02 9819 7100

0414 650 577

ASAP Plus Australia Pty Ltd

Schalk van der Westhuizen

Chief Operating Officer

 

0488 007 191

Bake Agency

Jamie Andrei

Director

 

0449 947 731

Balarinji

Shannon Valantine

Business Development Manager

02 9908 2416

0434 987 413

Bashful Advertising

David Astwood

General Manager

02 9280 0808

0410 836 979

Bastion Banjo Pty Ltd

Andrew Varasdi

Managing Partner

02 9922 6060

0408 349 578

Bastion Brands

Gemma Tugby

Group Account Director

0416 860 364

 

BBE CREATIVE PTY LTD

Adam Beaupeurt

Managing Partner

 

0407 836 558

Because Creative Experiences

Meredith Crammer

Managing Director

 

0435 270 461

Being Group

Kerry Neethling

Principal

02 9816 4068

0410 441 972

Bendalls Group

Fi Bendalls

CEO

 

0431 032 426

Big Red Communications Group

Daniel Ingall

CEO

02 8320 0288

0412 475 575

Blackfisch Films

Rodrigo Vidal Dawson

Senior Producer

02 4932 7722

0408 585 222

Bluegrass Consulting

Rodd Pahl

Managing Director

 

0411 607 520

BMF Advertising

Georgia Suttie

Business Director

 

0413 454 499

Boatshed Media

Andrew Hunter

Director

 

0418 401 406

Bolder Creative

Gary Matodes

Director

 

0451 119 361

Brand Expression Pty Ltd

Rowan Jacob

Director

 

0411 857 149

Brand Matters

Simon Cubbin

Client Services Director

02 9954 7900

0413 343 374

Brandalism

Tracy Fitzgerald

Managing Director

02 8964 0155

0410 197 018

Breakthrough Australia

Jeremy Scott

Senior Account Manager

02 8042 8100

0419 467 546

Brilliant Digital

Pete Croucher

Sales Director

02 9939 5223

0404 208 975

C3X

Marcus Tehan

CEO

1300 239 200

0412 310 326

Canvas Group

Rose Castillo

Creative Partner

02 9267 1771

0404 020 155

Caravel Content

Daniel Parsons

Digital Content Producer

0432 882 528

 

Castleford Media Pty Limited

Kate Davidson

Managing Director

02 8973 1904

 

Catalyst VR Pty Ltd

Jessica Gilroy

Director of Client Services

 

0424 044 721

Certainty Principle

Greg Caleo

Sales Director

 

0404 014 925

Channelzero

Mikey Taylor

CEO

02 9818 8800

0405 645 612

Cheeky Little

Isla Curtis

Producer

 

0434 525 181

CHELLO AGENCY PTY. LTD

Lindsay Rogers

Managing Director

02 9953 7870

0421 755 780

Circul8

Alana Stocks

Managing Director

02 9331 6685

0413 699 620

Circus Primary Pty Ltd

Maria Matheos

Managing Director

02 9954 6777

0412 026 743

Clemenger BBDO

Emily Perrett

Managing Director

 

0411 664 564

Clockwork Films

James Cohen

CEO

02 8096 1830

0414 649 129

COLUMBUS AGENCY PTY LTD

Daniel Tobin

National Head of Solutions Strategy

02 8094 7519

 

Common Ventures Pty Ltd

James Crawley

Director

 

0400 884 385

Cooper Films

Brendan Cooper

Managing Director

02 6366 3330

0448 552 147

Cornerpoint Studios

Adryan Daynes

Managing Director

02 9029 0400

 

Crackler

Shannon Roman

Managing Director

 

0431 187 967

Cultural Partners

Rick Yamine

Managing Director

02 8752 7688

0412 412 955

Cultural Perspectives

Giuseppe Migliorino

Managing Director

02 8585 1313

0411 137 700

CULTURE SHOCK MARKETING PTY LTD

David Clune

Social Media Strategist

 

0434 192 775

Cummins & Partners Sydney

Dan Ingall

Managing Director

 

0412 475 575

Curated Content Agency

Cath Pope

Chief Creative officer

03 9415 9283

0413 472 663

Cypha Interactive

Daniel Christos

Director

 

0414 748 043

Dave Clark Design Associates Pty Limited

Dominic Guthrie

General Manager

02 8416 0000

0419 155 386

DDB Entertainment

Siobhan Rennie

 

02 8260 2222

 

Design Davey

Jeff Davey

Director

02 9131 8800

0410 650 885

DesignStreet

Jonty Hardy

General Manager

02 9888 6577

0415 592 737

Designworks

Petr Lang

Business Development Manager

 

0426 608 401

Digital Crew Pty. Ltd

Qiwen Liang

Director and Co-founder

02 8964 6936

0421 286 316

Digital Storytellers

Mikey Leung

Director

 

0435 386 589

Disciple Communications

Libby Weston-Webb

Head of Client Service

02 9700 4800

 

Diverse Communications

Charlie Tannous

Managing Director

 

0407 979 068

DO.

Andrew Dowling

Managing Director & Founder

02 8014 5566

0455 020 249

DT Sydney

John Du Vernet

Managing Director

 

0414 262 737

Eardrum

Ralph van Dijk

Founder, Creative Director

 

0406 998 511

Eclipse Events & PR

Tracy McKelligott

Managing Director

 

0415 499 409

Edge Agency

Fergus Stoddart

Commercial Director

 

0414 867 622

Editor Group

Grant Butler

Managing Director

 

0414 720 720

Ellis Jones Consulting

Laura May

Associate Director

03 9416 0046

 

Elton Ward Creative

Simon Moore

Creative Director

02 9227 9700

0403 046 556

Embrace Society

Paula Masselos

Managing Director

02 8090 7737

 

Emotive Content

Ben Keep

Chief Operating Officer

02 8014 5657

0409 938 675

End of Work

Goran Momircevski

Director

02 8068 2755

0400 819 819

Engaging Communications

Rufus Gordon

Digital Services Manager

02 9922 3438

0416 703 131

Enigma Communication

Lisa Sutton Gardner

Founder & Director

02 4926 4999

0411 555 336

Explanimate! Pty Ltd

Travis Hunt

Creative Director

07 3503 1465

0421 762 215

Filtered Media

Paula Cowan

General Manager

02 8355 3130

0414 807 042

First Light Pty Ltd

Peter Price

Managing Director

 

0417 996 600

Fluffy Cloud Media Pty Ltd

Lisa Marriott

Producer/Director

 

0499 688 068

Focus Creative

Ralph Carlos Jonmundsson

Business Owner

02 8580 0419

 

Folk Pty Ltd

Michael Broadhead

Managing Director

02 95578122

 

For the people

Damian Borchok

Co-Founder

 

0437 478 586

Found At Sea

Daniel Trotter

Managing Director

 

0405 308 496

Freckle & Partners

Tiffany Frecklington

Director

02 8353 8102

0412 913 006

GHO Sydney

Peter Hosking

Director

02 9087 1266

 

Global Pictures

Ben Kumanovski

Owner

02 9188 0835

0413 123 497

GoodChat TV

Tom Maclachlan

Director

 

0401 310 635

Greater Leads

Joel Brown

Director

02 8003 3026

0414 068 552

Guts Creative

Kara Sullivan

Director

 

0408 388 523

Hackett Films Pty Ltd

Marcel Varnel

Executive Producer

 

0418 116 625

Hard Edge

Andrew Hardwick

Managing Director

03 9245 9245

0417 334 399

Hardman Communications

Sue Hardman

Managing Director

02 9748 1002

0405 269 147

Heard Agency

Paul Heard

Managing Director

02 8279 7861

0434 674 208

Heckler

Will Alexander

Director

02 8202 7200

0466 909 733

Hello Social

Max Doyle

Managing Director

02 8889 3930

0420 591 554

Highway 101

Dana Minter

Director

02 9380 4911

0411 669 952

Hinterlands

Chris Blown

Director

1300 887 062

0438 324 436

Hixon Films

Catherine Weinress

Producer

 

0428 986 681

Horizon Communication Group

Liz McLaughlin

Director

02 85725600

 

House of Kitch Communications

Samara Kitchener

Director

 

0412 662 308

Hyland Communications

Virginia Hyland

CEO

02 8484 5555

 

Icon Agency

Joanne Painter

Managing Director

03 96424107

0412614568

Icon Visual Marketing

Joe Papadatos

Managing Director

1300 138 984

0414 372 189

Ideaseed Pty Ltd

Petrea Doyle

Business Development Manager

 

0412 308 733

Impress Design

Nathan Yiangou

Director

02 9279 0022

 

Infinity Squared

Tom Phillips

Managing Director

 

0414 147 662

INFODEC PTY LTD

Joanne Ryan

Managing Director

02 9531 5595

0421 059 866

Integral Design

Alastair Moir

Director

02 9519 4392

0412 046 461

Iris Worldwide

Peter Clifton-Smith

Managing Director

02 8377 8856

 

Isobar Communications

Thomas Tearle

General Manager - Sydney & Canberra

 

0426 881 877

J. Walter Thompson Sydney

John Gutteridge

CEO

 

0407 331 379

Jack Morton

Vinny Panchal

VP, Director of Client Services

 

0410 767 113

JimJam Ideas

Andrew Crocker

Executive Creative Director

02 9363 3188

 

JJ Splice Digital

Dean Francis

CEO

02 9090 2700

0417 144 669

JMR Creative Design

Peter May

Director

02 9736 3777

0418 177 704

JSD Agency

Joel Spencer

Director

02 9331 4258

0417 464 303

Kalido Marketing Services

Ian Harding

Strategic Account Executive

02 9089 8550

 

Kazbar Creative

Bernadette Barrett

Director

02 8413 1555

0404 032 330

King Creatives

Richard King

Director

02 9482 4408

0466 630 624

L+L Design & Production

Lisa Kellar

Creative and Company Director

02 9908 4188

0414 476 854

Laundry Lane Productions

Alexandra Cordukes

Director

 

0421 047030

Leo Burnett

Peter Bosilkovski

Client Services Director

02 9925 3555

 

Lights Camera Business

Sarah Steel

Video Producer

02 9188 8804

0478 177 429

Limelight Creative Media

Ian Hamilton

Creative Director

 

0418 691 299

Lost Art Pty Ltd

Axel Moline

Director

 

0413 839 251

Loud

Lorraine Jokovic

CEO

02 9964 7000

 

Loulaki Blue

Deborah Cox

General Manager

02 9938 3399

0421 997 728

M&C Saatchi

Sam Kingsley

Business Development Manager

02 9019 6684

 

Magpie Creative Pty Ltd

Joe Hughes

Managing Director, Producer

 

0421 757 347

Mammal Advertising

Adrian Leppard

Managing Director

02 9555 5035

0420 971 414

Manidis Roberts

Romina Cavallo

Practice Leader

02 9248 9898

0420 307 754

Marcel (previously Publicis Mojo)

Ryan Bernal

Director of Client Services

 

0449 192 067

March Digital Pty Ltd

Chris Walker

Managing Director

 

0416 279 154

Marzipan Media

Ben Adams

Director of Digital Engagement

 

0406 063 861

Maverick Marketing

Cameron Marks

Director

02 9955 5522

 

McCann

Simon Gawn

Client Services Director

02 9994 4052

0433 707 785

Melhuish & Co

Julian Melhuish

Director

02 9698 4721

0407 411 697

Mememe Productions

Catherine McQuillen

CEO

02 6661 9178

0427 619 178

Messy Design

Nerida Yagan

Studio Manager

02 9280 4996

0418 210 609

Metric Labs

Vincent Maneno

Director

02 9098 4373

0406 024 649

Milestone Creative Australia Pty Ltd

Alana Hay

Managing Director

02 9518 3758

0410 441 043

Momentum² / Intuitive Communication

LYNETTE TUIT

Principal

02 9212 2000

0405 160 275

Monogram Design Pty Ltd

Amy Nadaskay

Founder and ECD

02 8004 6423

0405 002 191

More Than Human

Alan Lippert

Creative Director

 

0407 667 155

MPC Digital

Mark Cleary

Director

 

0400 469 004

MultiConnexions

Georgina Lionatos

Account Director

 

0414 426 374

Multicultural Marketing & Management

Jessie Wong

Director

02 9687 6788

 

Naked Communications

Tim Kirby

Managing Director

02 9213 3412

0414 013 743

Newcast Pty Ltd

Damien Maher

Director

02 6171 4144

0429 839 991

Niche Group Services Trust

David Morgan

Managing Director

 

0417 683 061

Noble Brands Worldwide

Monty Noble

Executive Creative Director

02 8028 6464

0421 413 801

Now Screen Pty Ltd

Mark Silcocks

CEO

02 8356 1999

0413 888 685

Ogilvy

Nathan Quailey

General Manager

02 9373 6333

 

OMDIGI Group

Vicki Iszatt

Digital Director

 

0405 810 555

oOh! Edge

Guy Marshall

Managing Director

 

0402 079 207

Orchard Marketing

Andrew Antoniou

Managing Partner

02 9339 4333

0414 746 690

P2 Content Agency

David Flanagan

Director of Content & Strategy

02 9555 1818

0405 152 543

Paper Monkey

Mr Ben Lopez

Director

02 6202 8000

0417 492 560

Paper Moose

Nick Hunter

Creative Director

02 9045 1485

0400 499 881

Passionberry Marketing

Geoff Main

Managing Director

 

0449 843 633

Pearshop

Andrew Bettman

Director

02 9318 0200

0413 135 140

Percept Brand Design

Lewis Jenkins

Principal

02 9544 3200

0411 586 000

Pineapple Media Australia

Richard Attieh

Managing Director

02 9966 9596

0407 708 466

Platform

Daniel Abraham

Managing Director

02 9911 7788

0478 768 888

Poem Group

Rob Lowe

Director

 

0408 249 141

Pollen Digital

Brett Mitchell

Director

 

0408 442 481

Porter Novelli

Peter Kent

Client Executive Officer

02 8987 2100

0419 297 460

Precinct

Jaime Nelson

Managing Director

02 8585 8126

0407 398 274

Present Company

Marty Wirth

Managing Director

 

0416 722 074

Production Express Pty Ltd

Nives Sweetman

Director

 

0409 446 014

PROJECT DESIGNS PTY LTD

Briana Cicchelli

Director

 

0422 239 416

Psyborg Pty Ltd

Daniel Borg

Creative Director

02 4971 1823

0414 914 087

Punchy Digital Media

Anthony Lam

Director

 

0402 658 849

Quiip

Heather Hankinson

Business Development Manager

02 8005 8277

0490 181 275

Radical Orange

David den Engelsman

Director

02 8007 7675

0401 614 913

Razorfish

Brett Thompson

Publicis Sector Vertical Lead

 

0405 301 013

Really Useful Crew

Harley Tesoriero

General Manager

 

0402 244 433

Reborn

Sabir Samtani

Director

02 8507 6890

0433 182 950

Red Ark Marketing

Liz Rowell

Managing Director

02 9437 1377

 

Red Engine SCC

Andrew Killey

Group Account Director

02 9922 4464

0452 393 006

Republic of Everyone

Ben Peacock

Founder and Partner

02 8097 8746

 

ROWLAND. PTY LTD

Ms Jo Osborne

General Manager

07 3229 4499

0407 739 934

Saatchi & Saatchi

Charmaine Andrew

New Business Director

02 8264 1230

0423 791 852

Sierra Marketing

Marion Di Benedetto

Managing Director

02 9280 3162

0415 469 269

Six Black Pens

Oli Vickery

Creative Director

02 8866 2030

0414 566 736

Slik

Jon Lester

Sales Director

 

0404 433 740

Small Multiples Pty Ltd

Andrea Lau

Director, Founder

02 9037 0376

0433 773 406

Soap

Thomas Tearle

General Manager – Sydney & Canberra

 

0426 881 877

Soekov Media Pty Ltd

Daniel Soekov

Director

 

0412 900 121

Solitaire Australia Consulting

Tina Irving

Consultant

 

0403 487 179

SomeOne in Sydney

Rosie Brennan

Account Director

02 8004 5532

0421 278 226

Sonic Sight

Geoff Anderson

Director

02 9888 1110

0419 244 447

Soss Creative

Stephanie Moss

Managing Director

 

0412 254 230

Sparro

Cameron Bryant

Partner

02 9212 7040

 

Spatial Media

Aaron Bernard

Creative Director

 

0431 332 882

Stem Matters

Kylie Ahern

CEO

 

0416 196 942

Storyation

Mimi Cullen

Commercial Director

 

0439 319 091

Strategic Minds Communications

Andrew Meier

Sole Director

 

0415 506 151

Suddenly

Maxine Bengad

Client Services Director

02 9288 2636

0416 855 996

Swift Digital/Leapfrog

PAUL HODGSON

Director

 

0411 866 033

SYMPLR (Digital Native)

Matt Gardan

Director

 

0413 766 333

Tactical Directions

Darren Drew

Managing Director

 

0411 601 771

The Affinity Partnership

Luke Brown

CEO

 

0419 401 581

The Brand Pool

Lynn Poole

Managing Director

02 4962 1630

0418 491 421

The Colour Club

Nick Mitchell

Director

 

0413 947 355

The Copy Collective

Maureen Shelley

COO

02 8084 6600

0412 741 186

The Daylight Agency

Chris Gray

Managing Director

02 8235 7600

0410 535 999

The Dylan Agency

Luke Parry

New Business Manager

 

0448 722 320

The Hallway

Jules Hall

Managing Partner

 

0422 713 035

The Healthy Brand Company

Rachel Bevans

Managing Director

 

0467 441 841

The Lifestyle Suite Creative

Casey Beros

General Manager

02 9327 6377

0408 030 184

The Monkeys

Matthew Michael

Managing Director

02 8665 4200

 

The Otto Empire Pty Ltd

Jo de Fina

Executive Producer

02 9052 9096

0413 863 944

The Red Agency

Jackie Crossman

Principal

02 9963 7711

0402 218 662

The Signal Box

Adam Roberts

Producer & Account Manager

 

0430 034 234

The Village of Useful

Emma Levine

Client Service Director

 

0401 806 234

The Works

Douglas Nicol

Partner

 

0411 114 625

THEDUBS

Jo Hurl

Commercial Director

0478 075 006

 

Theo+Theo

Clare Theophane

Creative Director

 

0405 357 713

Thetwodogs

John Johnsen

Managing Director

0417 209 489

 

Think Creative Agency

Kelly Goodin

Managing Director

02 8068 2293

0407 948 530

Thinkerbell Pty Ltd

Margie Reid

Managing Partner

03 8353 0590

0414 643 616

Thinksmart Marketing

Janine Pares

Managing Director

1300 780 100

0405 113 861

Three Blocks Left Design Pty Ltd

Kylie Hannaford

Company Director

02 9332 3515

0401 449 935

Three Wise Men Communications Pty Ltd

Randal Glennon

Managing Partner

 

0414 541 859

Tick Yes Pty Ltd

Peter Applebaum

Managing Director

02 9387 3244

0419 406 720

Tonic Health Media

Jo Anne Tan

Commercial Manager

02 9281 5940

0410 611 082

Traff1k Digital

Michael MacDonald

Head of Sales

02 9098 8209

 

Transitgraphics

John Mikita

Director

02 6249 1655

0407 008 818

Trovato Design

Sebastian Trovato

Director

02 9955 1958

0419 216 645

True Sydney

Robert Manning

Business Development Strategist

02 8073 9040

0419 698 484

United Yeah

James Anderson

Co-Founder

02 9523 0311

0416 444 523

UpsideDown Productions

Clare Vandine

Director

 

0411 399 616

Urban Circus Pty Ltd

Daniel Cain

Head of Sales

1 300 161 633

0499 975 332

Urban Media Australia Pty Ltd

Ryan McDonough

Managing Director

 

0433 194 926

VANDAL

Brenden Johnson

Managing Director

02 8966 5000

0418 448 524

VCCP

Andrew Holt or Elizabeth Barnett

CEO

02 8284 7200

0419 107 110 (Andrew), 0403 023 957 (Elizabeth)

Visual Information

Barry Nichols

Director/ Producer/ Cinematographer

02 9281 0881

0417 214 436

Visual Metrics

Alexander Herlihy

Director

 

0406 995 332

VMLY&R Group

Peter Collins

Chief Growth Officer

02 9909 4411

0403 032 149

We are Sonnet

Pablo Ostolaza

Director

02 8964 0202

0451 488 775

WE ARE UNITY PTY LIMITED

Ben Da Costa

Creative Director

02 8353 1900

0412 675 329

We Wonder (Wonder Communications)

Adrian Popek

Managing Director

02 8114 9900

0414 426 636

White Space Concepts

Denis Mamo

CEO

 

0419 991 627

WHITEGREY

Georgie McGarr

Group Director

02 8417 7146

0416 17 16 15

Why Documentaries

Sandra Pires

Director

 

0418 452 088

Wisdom Graphic Design and Advertising

Mark Wilson

Managing Director

02 4226 5655

0411 256 770

WISEBROWNFOX

Angie Wise

Creative Partner

02 9519 8888

0414 307 470

WiTH Collective

Josh Sandford

Business Director

 

0434 950 530

Wonder Communications

Adrian Popek

Managing Director

02 8114 9966

0414 426 626

Wunderman-Bienalto

John Gutteridge

CEO

 

0407 331 379

Wyhldfisch Productions

Sharon Huston

Business Director

 

0408 978 001

Xavier Advertising

Neville Rossiter

Account Director - Government

02 8814 7244

0427 437 530

Yell Creative

Nigel Roberts

Managing Partner

02 9310 1444

048 861 4571

ZSPACE

Angela Kargilis

Executive Producer

02 9212 6777

0422 551 990

Recruitment, procurement and public notices

Speak with your people and culture division before advertising.

If you're placing the advertisement, contact Blaze for advice about media options available, costs, geographical coverage of various newspaper titles, dates of publications, booking deadlines, circulation and readership if needed.

Public notices appear on a weekly basis (Wednesday) in the Sydney Morning Herald and Daily Telegraph.  

Contact Blaze for advice about media options available, costs, geographical coverage of various newspaper titles, dates of publications, booking deadlines, circulation and readership if needed.

Procurement notices including requests for tender, requests for quote, requests for information and expressions of interest are advertised on the NSW Government e-Tendering website.  

Contact the NSW Procurement Service Centre on 1800 679 289 or email nswbuy@treasury.nsw.gov.au. Press advertising of tenders is discouraged.

Expenditure reporting

The DCS campaign performance team request information about advertising expenditure from government agencies as needed, including estimated forward expenditure and final campaign costs.

An updated report is published (every six months) on our website with details of advertising media expenditure by government agencies. 

We encourage you to publish information about your own advertising programs on your websites. Information may include advertising rationale, objectives, costs and outcomes. 

Helpful resources

Need advice?

The NSW Government Communications team can offer advice on government advertising requirements. Contact us

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