In 2017, the NSW South Coast welcomed almost 10 million visitors who spent $2.6 billion in the region. By 2030, the NSW Government expects this figure to grow to 14 million visitors.
The NSW South Coast Marine Tourism Strategy outlines a 20-year vision to realise the economic benefits of marine tourism in the region. It describes how government and industry can work together to develop, market and leverage marine tourism opportunities.
The strategy aims to grow tourism yield through the delivery of its action plan. Actions contained within the strategy include regional marketing campaigns, online information resources, targeted harbour activation, and the development of marine-based tourism experiences along the NSW South Coast.
The strategy responds to priority actions identified in the South East and Tablelands, and Illawarra-Shoalhaven regional plans. It builds on opportunities created by Shell Cove’s new 270-berth Shellharbour Marina development and the NSW Government’s $44 million investment to extend the Port of Eden wharf.
The strategy was developed by the NSW Government in partnership with the Illawarra Shoalhaven Joint Organisation and the local councils of Wollongong, Shellharbour, Kiama, Shoalhaven, Eurobodalla and Bega Valley.