Support for your business with Business Connect


Get independent business advice, practical insights and business skills training on a range of topics for your small business.

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Business Connect small business support

Business Connect is a dedicated and personalised NSW Government program. It provides advice, events and resources to help you start, run, adapt or grow your small business. 

One-to-one advisory sessions are complemented with a range of events and resources providing practical insights and business skills development.

Business Connect advisors are independent professionals. They have experience running their own business, qualifications in a business-related discipline, or advisory experience.

Over 40,000 NSW customers have accessed support through Business Connect. 

View the Business Connect advisors for more information on their experience and qualifications. 


What Business Connect can offer you

Business Connect supports NSW businesses as they navigate the challenges in starting up, running, adapting and growing their business. Personalised advice and practical information can be provided on a range of business topics to help achieve success. 

If you want to start a business 

If you have a new business idea, but aren’t sure how to take it further, Business Connect can help:

  • evaluate your idea and develop a business plan
  • market research
  • consider your business structure
  • connect you to other support to get you started and increase your chance of success.

To begin, register for an upcoming 'how to start a business' event, or go to the online resources and access a pre-recorded 'how to start a business' webinar.

Use the search bar or drop-down topic menu to search for ‘start up’ events and resources. 

Attending this introductory event will allow you to book an advisory session to test your business idea.

If you already have a business 

Business Connect can support your business with advice and practical tips on a range of topics including:

  • business planning
  • reaching new customers
  • marketing
  • accessing finance
  • managing cash flow
  • sales and pricing strategies
  • grow your digital presence and social media 
  • adopting digital tools
  • innovation
  • cyber security
  • selling to government.

Browse and sign up for Business Connect services.


Businesses affected by COVID-19 or a natural disaster

For businesses affected by COVID-19 or from a natural disaster, Business Connect can help: 

  • develop a recovery strategy
  • manage change
  • manage cashflow
  • access finance
  • connect to other government support.

Business Connect support is available free of charge for businesses who have been impacted by COVID-19.

Service NSW for Business offers free, personalised support and information to business owners impacted by COVID-19 or natural disasters. A Business Concierge can help you apply for grants or financial assistance, navigate government requirements and understand changes to government regulations. Call 13 77 88 or register for a call back.


Accessing Business Connect services

Services available to businesses include: 

  • personalised, confidential business advice from your choice of advisor
  • workshops and events
  • online resources.

Businesses can typically get up to 8 hours of support per financial year, including business advice, live webinars, workshops and events. There is no cost for the first 4 hours of business advice.

See more information about eligibility, registration and costs.

Browse and sign up for Business Connect services.


Business Connect service providers

Business Connect advisory sessions and events are delivered by organisations that were engaged through competitive procurement processes. Agreements are in place until March 2022.

There is a competitive procurement opportunity underway for service providers to support NSW small businesses under the forward program (2022 to 2025). 

Business Connect organisations
NSW region/specialist service Business Connect organisation
New England & North West and North Coast NORTEC Small Business Solutions
Hunter & Central Coast The Business Centre
Central West & Orana Central NSW Business HQ
South East & Tablelands and Illawarra & Shoalhaven Southern Region Business Enterprise Centre
Riverina Murray & Far West BEC Business Advice (South & West NSW)
North, South & Eastern Sydney Realise Business
Western Sydney Western Sydney Business Centre
Multicultural advisors (all NSW) Community Migrant Resource Centre
Creative industries specialists (all NSW) Creative Plus Business
Access to finance specialists (all NSW) Realise Business
Procurement specialists (all NSW) NSW Indigenous Chamber of Commerce

Call 1300 134 359 or request a call back to speak with Service NSW for Business Concierge team who will assist you with connecting to a Business Connect advisor or provider organisation.

If you are interested in becoming an advisor, you should contact one of the provider organisations about any future opportunities.


Business Connect program results

Find out how many businesses Business Connect has supported, the size, type and location of supported businesses, and more.

Business Connect NSW program report

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