Kristy Chong was the winner of the NSW Business Woman of the Year at the 2018 NSW Women of the Year Awards.
Kristy Chong is a mentor, presenter, advocate for body positivity and the CEO, founder and creator of Modibodi.
Fashionable, sustainable, hi-tech, super-comfortable underwear, Modibodi replaces disposable hygiene products. For the one-in-three women with light incontinence, and for every menstruating woman, Kristy is positively changing lives.
Kristy’s goal was simple: revolutionise menstruation and incontinence and reduce the amount of single-use products ending up in landfill, damaging our environment. She is certainly doing exactly that, and then some.
From the outset, it was important for Kristy that Modibodi support women in need. Modibodi is involved in initiatives such as homeless women’s charity Share the Dignity, the McGrath Foundation and School for Life. Kristy also established the Give a Pair initiative to directly deliver Modibodi underwear to women in need and to raise funds through product sales.
Similarly important for Kristy was promoting body positivity for women and girls. Modibodi’s advertising campaigns represent women from diverse backgrounds and just as they are, that is, without airbrushing and retouching.
With international expansion on the horizon for Modibodi this year, Kristy will take her mission – to empower women and to raise awareness of the common health issues facing women – to the rest of the world.