Anneke van den Broek
Anneke van den Broek was the winner of the Business Woman of the Year Award at the 2020 NSW Women of the Year Awards.
Anneke is a driven, successful entrepreneur with a genuine desire to make a diﬀerence.
Following a successful management career in leading businesses Blackmores, Bonds and David Jones, Anneke launched her own pet care brand Rufus & Coco in 2008; at the same time as starting a family. Rufus & Coco is now Australia’s most awarded pet brand, oﬀering eco-innovative solutions to daily consumer needs and selling 3.5 products every minute.
Rufus & Coco is a partner of the Australian Pet Welfare Foundation – working to reduce euthanasia in Australian pounds.
Anneke is a mentor and educator - mentoring ﬁve small business owners through the Entrepreneur’s Organisation (EO) business accelerator program.
Anneke is also a speaker and visionary – giving up her time to speak out on female entrepreneurship, animal welfare, and pet owner’s rights through platforms such as media, podcasts and conferences including the Run the World women’s event.