Business Connect results and reports

Learn more about the support provided through the Business Connect program, including customer demographics (January 2017 to December 2021), discover insights for NSW businesses by Local Government Area (2021) and view findings from an independent review of the Business Connect program (2021).

How Business Connect has supported NSW businesses 

43,818
small businesses supported across NSW
265,870
hours of support given to NSW businesses
151,391
support hours for regional businesses

Small business owner

Top 3 business issues

  • Business planning
  • COVID-19 disruption
  • Marketing
Owner of a cafe smiling at camera

Top 3 industries supported

  • Retail trade
  • Other services1
  • Arts and recreation services

What we have achieved

Government building icon

12,272 referrals to government programs

Image of icon of hand shake

8,731 referrals to the commercial sector 

Apprentices

An estimated 28,400 jobs created

Calendar icon

Over 3,391 events run across NSW

Thumbs up icon

96% overall satisfaction with the service

Star rating icon

97% of customers likely to recommend the program

Types of business supported

Business stage

  • 40% established businesses
  • 36% startups
  • 23% intenders
  • 1% exiters

Business structure

  • 55% sole trader
  • 29% companies
  • 7% partnerships
  • 3% not for profits
  • 2% trusts
  • 4% prefer not to say/not defined

Business size

  • 62% no employees
  • 29% 1-4 employees
  • 8% 5-19 employees
  • 1% 20+ employees

Our customers

Age

  • 4% aged 16 - 24
  • 19% aged 25 - 34
  • 37% aged 35 - 44
  • 23% aged 45 - 54
  • 13% aged 55 - 64
  • 4% aged 65+

Gender

  • 57% female
  • 43% male

Location

  • 55% regional

Indigenous Australians

  • Over 860 Aboriginal clients

Business Connect program evaluation

An independent evaluation of the Business Connect program found that the current program: 

  • fulfils a clear need, with more than half of small businesses not knowing where to go for business planning and other support needed or not being able to afford it
  • plays an important role in avoiding business failure
  • has had a positive impact on its outcomes of supporting businesses to start, grow and adapt, and increase confidence.

 


NSW Business Profiles 2021 by Local Government Area

The NSW and LGA Business Profile contains infographic profiles of NSW Local Government Area (LGA) business statistics for 2021, using the latest data available from the Australian Bureau of Statistics and the NSW Department of Planning and Environment, with a focus on small businesses (0-19 employees). Each LGA has data shown for demographics, general statistics and business statistics.


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