The campaign reinforces that domestic and family violence is not a private issue, but a community one. Developed in partnership with Lake Macquarie Police and supported by Lake Macquarie City Council, the initiative uses licensed venues as communication channels to reach thousands of patrons each week.
Digital artwork and venue posters, featuring links to 1800RESPECT for confidential support, were distributed to member venues, encouraging awareness and help-seeking behaviour. The concept was initially proposed by Tony Ellitt, Community Planner – Youth and Safety Services at Lake Macquarie City Council, inspired by similar initiatives implemented in other local government areas.
The campaign was launched at the October Liquor Accord meeting and supported by a coordinated media release, which attracted coverage from the Newcastle Herald, ABC, and NBN News, extending its reach across the Hunter region.
Scott Williams, Chair of the Lake Macquarie Liquor Accord and CEO of Belmont 16s Sailing Club, said:
“As licensed venues, we have a responsibility to shine a light on this issue, work alongside police and support services, and ensure our community knows help is available.”
Superintendent Tracy Chapman APM, Commander of the Lake Macquarie Police District, added:
“Domestic and family violence is one of the most confronting issues we face as a community. We all have a role to play in speaking up and challenging the silence that allows this behaviour to continue.”
This initiative demonstrates how accords can use their local networks to promote awareness and strengthen community safety. It highlights that simple, well-supported campaigns can have lasting impact when underpinned by strong collaboration between venues, police, and local stakeholders.
Through ‘No Excuse for Violence’, the Lake Macquarie Liquor Accord is modelling best practice in proactive harm prevention - showing how licensed venues can play a meaningful role in reducing alcohol-related harm and fostering a culture of community responsibility.
Lake Macquarie Liquor Accord – campaign poster