Cooks River Catchment Management Strategy

The project will enhance the wellbeing of our community by taking a long-term, holistic, and cooperative approach to managing the health of the Cooks River.

1. Vision and branding strategy
   - A clear vision for the river that unites councils, NSW Government agencies and the community
   - Development of a suite of collateral to be used in promoting activities along the river
   - A new logo and visual identity that embodies the essence of the Cooks River, its history, and its aspirations for the future. This is not a new logo for the Alliance but rather for the River catchment itself
   - Comprehensive branding guidelines that include colour palettes, typography, and design elements to ensure consistent application across various media and materials
   - Redesign of the Cooks River Alliance website to reflect the River’s new brand identity, improve user experience, and provide essential information about the river, projects, and community involvement
    
2. Promotion and engagement plan
   - Development of a strategy to engage the local community, businesses, and stakeholders in the rebranding process, fostering a sense of ownership and pride in the Cooks River. The strategy will be co-designed and used by all member organisations
    
3. Master Plan
   - Development of a comprehensive master plan that draws on the pre-existing plans as well as new content from technical studies
   - Development and establishment of a website and database to support the ongoing delivery, monitoring and up dating of the Master Plan

This program is funded and administered by Department of Climate Change, Energy, the Environment and Water.