What inclusive communication means
Inclusive communication is about creating messages that are clear, respectful, and representative of diverse communities. It ensures that everyone - regardless of background, identity, language, culture, or ability - can access and understand important information.
It is more than good practice; it is a responsibility. The role of NSW Government communication professionals is to design communications that reflect the diversity of our state and remove barriers to participation. By making our communications inclusive and accessible, we promote equity, strengthen trust, and make it easier for everyone to use government services.
Advertising to multicultural and Aboriginal audiences
Multicultural and Aboriginal audiences must be considered in all government advertising campaigns. Where possible and suitable, multicultural and Aboriginal media outlets should be used for government messaging to reach diverse communities.
Communication professionals advertising on behalf of NSW Government are responsible for ensuring the NSW Government Multicultural and Aboriginal Advertising Policy is followed. This policy requires at least 9% of an advertising campaign's media budget to be spent on direct communications to multicultural and Aboriginal audiences.
NSW Government Multicultural and Aboriginal Advertising Policy
Reports and insights
Insights: Media consumption behaviours of multicultural and Aboriginal communities
Research insights from the Department of Customer Service on how multicultural and Aboriginal and Torres Strait Islander communities in NSW consume media.
Multicultural Media Review and Policy Report 2023
A review of multicultural media advertising that was completed by the Department of Customer Service and Multicultural NSW, and involved consultation with multicultural media outlets and government agencies.
Useful resources
Multicultural Communications Playbook
A step-by-step guide on delivering effective communications to multicultural communities across key aspects of a marketing campaign.
Digital Accessibility and Inclusivity Toolkit
Practical, hands-on guidance and techniques on how to make NSW Government digital content, websites and products accessible and inclusive.
Regional Communities Consultation Guide
A guide to plan meaningful engagement and deliver inclusive consultations with regional communities that address local needs and strengthen relationships.