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We provide tips and the latest results on using behavioural insights, and upcoming events and workshops for NSW public servants to support NSW citizens.
About us
Our mission is to work with NSW Government agencies to improve the effectiveness of public services and public policy.
We combine evidence from behavioural sciences and behavioural economics with the experience of service agencies and customers to identify and evaluate what works, when and why to change behaviour.
Our behavioural approach can be applied in a range of different situations to solve diverse challenges.
You can read about our work in our blog, reports and guides.
Latest blogs

In mid-April 2022, Training Services NSW launched a new, free text service to help first-year apprentices stay in training.

When faced with cyber threats, it’s easy to let your guard down. A behavioural training game helped increase people’s confidence and enjoyment while learning about cyber security.

In 2021, 11 teams from across the Department of Customer Service applied behavioural insights to eliminate sludge to help customers in the world’s first Sludge-a-thon.