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We provide tips and the latest results on using behavioural insights, and upcoming events and workshops for NSW public servants to support NSW citizens.
About us
Our mission is to work with NSW Government agencies to improve the effectiveness of public services and public policy.
We combine evidence from behavioural sciences and behavioural economics with the experience of service agencies and customers to identify and evaluate what works, when and why to change behaviour.
Our behavioural approach can be applied in a range of different situations to solve diverse challenges.
You can read about our work in our blog, reports and guides.
Latest blogs
Skilled tradespeople are in high demand and short supply, so why aren’t more women considering trades careers?

The Behaviour Smart Bootcamp helps agencies embed behavioural insights in their services to take the guesswork out of understanding customer behaviour.

Our second Sludge-a-thon brought together teams from across NSW Government to use behavioural insights to improve customer experience.