About us
Our mission is to work with NSW Government agencies to improve the effectiveness of public services and public policy.
We combine evidence from behavioural sciences and behavioural economics with the experience of service agencies and customers to identify and evaluate what works, when and why to change behaviour.
Our behavioural approach can be applied in a range of different situations to solve diverse challenges.
You can read about our work in our blog, reports and guides.
Latest blogs

Customers the ultimate winners after Behaviour Smart Bootcamp
Teams that attended our Behaviour Smart Bootcamp in 2022 have told us how the eight-month program boosted their customer service.

Behavioural Insights in Practice: the Legal Aid NSW immersion program
Legal Aid NSW staff members joined forces with BIU to learn how to apply behavioural insights to improve service delivery, policy, and law reform.

A graduate's experience in the NSW Behavioural Insights Unit
Bonnie Ho talks about the opportunities and meaningful work she found on the NSW Government Graduate Program.