Our mission is to work with NSW Government agencies to improve the effectiveness of public services and public policy.
We combine evidence from behavioural sciences and behavioural economics with the experience of service agencies and customers to identify and evaluate what works, when and why to change behaviour.
Our behavioural approach can be applied in a range of different situations to solve diverse challenges.
12% more people intend to get tested if they experience COVID symptoms
32% fewer follow-up support requests for trade license applications
Three times more teacher applications for rural & remote schools - more than 100 placed
16% fewer apprentice and trainee dropouts - 7:1 return on investment
34% fewer missed hospital appointments
25% fewer no-shows of DV defendants at court
27% more women reapplying for leadership roles - Gender gap in reapplication reduced from 45% to 4%
More free trees given out and time taken for applications reduced by 73%
Teams that attended our Behaviour Smart Bootcamp in 2022 have told us how the eight-month program boosted their customer service.
Legal Aid NSW staff members joined forces with BIU to learn how to apply behavioural insights to improve service delivery, policy, and law reform.
Bonnie Ho talks about the opportunities and meaningful work she found on the NSW Government Graduate Program.