Recall of CVE-related media campaigns

This indicator is about the recollection and recognition of key messages and other elements from a media campaign. This includes where people saw the campaign and the impact it had on their:

• knowledge

Outcomes

This indicator supports an outcome of Resilience.

Ways to measure

One way to measure this indicator is through secondary and administrative data. 

See the Countering Violent Extremism Evaluation Indicator Document [Pages 67-74] for practical suggestions on ways to measure, such as:

• survey instruments
• example questions
• using administrative data.

Evaluations that use this indicator

• First Steps Towards Hearts and Minds? USAID's Countering Violent Extremism Policies in Africa Daniel P. Aldrich, 2014, Terrorism and Political Violence, 26:3, 523-546, DOI