About the Nature Hates a Tosser campaign

Nature Hates a Tosser

Rubbish on our streets often ends up in our rivers, creeks and oceans, impacting wildlife, the environment and even our health.

Did you know the green sea turtle is facing a grim reality? 100% of sea turtles examined in a 2018 study had plastic in their gut. Just one piece can be fatal.

And that’s not all. Up to 90% of seabirds have eaten plastic, mistaking it for food.

About the campaign

The campaign targets people who litter on a daily or weekly basis, and who think “it’s just one piece of litter, it’s harmless.” To challenge that thinking, we’ve introduced a bold new voice: the magpie, representing nature speaking up. Alongside the green sea turtle, it reminds us that litter has real consequences.

But there’s good news. Together we can all make a positive difference to Bin it. Or Bring it. Because every action matters.

Read Frequently asked questions about the campaign.

What we've achieved and what's next

Thanks to strong action and community support, NSW is making real progress in achieving its litter prevention targets.

This success comes from:

phasing out single-use plastics
campaigns like Nature Hates a Tosser
programs like Return and Earn, Report a Tosser, and local council initiatives.

And we’re not stopping here. The NSW Government is investing $38 million over 5 years (2022 to 2027) under the Waste and Sustainable Materials Strategy to keep reducing litter and protecting our environment.

Together, we’re making a difference. One piece of litter at a time.

2024-25 litter data for NSW shows that:

42^%

reduction, on track for the 2030 goal of a 60% reduction in all litter

45^%

Exceeded the 2025 target of 30% reduction in plastic litter

Nature Hates a Tosser campaign