Reach of CVE messaging across communities

This indicator includes the effectiveness of communications in engaging the target group.  

Outcomes

This indicator supports an outcome of Capability. 

Ways to measure  

This indicator can be measured through content analysis of media.  

See the Countering Violent Extremism Evaluation Indicator Document [pages 127-131] for practical suggestions on ways to measure, such as:

• survey instruments
• example questions
• using administrative data.

Evaluations that use this indicator

• Evaluation of the COMPACT Program, Wise, P., Roberts S. Formosa, J. and Chan, A., Urbis, 2018
• Findings of a Market Research Study to Evaluate ‘The Point Magazine’, Horizon Research, 2018  (PDF 2.59MB)