Topic landing pages
Each topic has a landing page, which includes a mix of curated and automated content. Trending and popular content will appear near the top of the page, and any sub-topics requiring promotion can be manually added to the mix. Media releases and news, latest events, grants and resources related to the topic will automatically be displayed, saving content editors time from having to amend the layout when new content is published.
A table displaying the 20 topic pages and a brief explanation on each.About NSW Key facts about NSW including information about the State flag, emblems, Premiers and Aboriginal culture and heritage. | Arts and culture Information about galleries, museums, libraries, performing arts and culture in NSW. | Business and economy Information for small businesses, industry licences and permits and mental health at work. | Community services Information about aged care, services for people with disability, carers and refugees. | Driving, boating and transport Information about driving and boating in NSW including licenses, registration, public transport, walking and cycling. |
Education and training Services and information to support people on their journey from childcare to preschool to further education. | Emergencies Information about disasters, disaster recovery, grants and funding and emergency services.
| Employment Step-by-step guides on getting your first job, starting a new career and finding a new job.
| Energy Information on energy saving, clean and renewable energy, hydro and solar energy.
| Environment, land and water Information about NSW national parks, wildlife, coasts and waterways, air quality and climate change. |
Family and relationships Information on births, deaths and marriages including certificates and family history search. | Grants and funding Search and apply for grants and funding information from across NSW Government. | Health Information about health and wellbeing including hospitals, local health districts, mental health and active lifestyle. | Housing and construction Information about renting, strata rules and regulations, rent assistance, social and affordable housing, buying and selling property, and home safety.
| Money and taxes Information about finance, concessions and rebates, voucher and support, and grants and funding.
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NSW Government Information about the structure of government, how government works, the Premier and Cabinet.
| Legal and justice Information about fines and penalties, going to court, legal assistance and youth justice.
| Sport and recreation Information about sport and recreation in NSW including safety on waterways, recreational fishing and staying active and healthy. | Visas and migration Information for business and investor migrants, and highly skilled migrants, to apply for nomination to live and work in NSW.
| Visiting and exploring NSW Information about visiting Sydney, Regional NSW, and national parks in NSW.
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How does tagging content improve the customer experience?
All content on nsw.gov.au is now carefully tagged by topic. Content can also have additional tags for region, industry, and audience, to name a few. This assists with improved search and filtering on the site and also helps to serve related content to a customer which they may not have otherwise discovered.
For example, consider a business owner recently affected by the floods. Through the flood pages, they can access centralised disaster relief information to support their family and business. Related information is also served on the same page, and the business owner discovers they can also access resources for small businesses, or mental health support through free programs to reconnect and socialise.
Tagging also helps to deliver more focused data and insights to further improve our content offering, and will assist with personalisation of content in the future. For example, if we know the user is a young person, we can serve them content that has an audience tag of “young people”. Multiple tags could also be used to filter and personalise content, such as seniors in regional areas of NSW. Tagging also provides us with more defined analytics so that we can report on all segments from page level right up to cluster level.
