Create, review and retire content

How things get published, approved and decommissioned. 

Where should my content go?  

The publishing decision tree guides agencies through questions about the audience, purpose and nature of the content to determine where it might be published within the NSW Government website ecosystem.

Use this guide to help determine   

  • whether the content should be published at all  
  • whether the content belongs on nsw.gov.au  
  • the content type/s. 

Explore the decision tree

Guiding principles  

The guiding principles around content creation, review and retirement are:  

  • content should be created with a purpose and to meet an identified and measurable customer outcome  
  • content should be reviewed according to the content type and annual audits should be conducted to identify content that can be retired  
  • retiring content when it’s appropriate reduces clutter helping to build user trust, improve search results and create efficiencies when auditing, storing and maintaining content.  

Publishing processes and workflows  

To enable agencies to efficiently create, update and manage their content, the publishing model will need to be flexible and adaptable to both small and large agency needs.  

  • To be flexible, the publishing model needs to allow for an agency to assign roles and responsibilities according to its resources
  • To be adaptable, the publishing model needs to allow for an agency to develop processes specific to its content.  

A hybrid publishing model will be used where:  

  • content is designated as one of three categories — centralised, shared or agency-managed  
  • depending on the content category, responsibility is delegated to the NSW Government Digital Channels unit or devolved to the agency.  

Centralised content publishing process  

Centralised content is managed by the NSW Government Digital Channels unit and is identified as whole-of-government or global content. Examples of centralised content include:  

  • home page and landing pages for levels 1 and 2 in the navigation​  
  • global content (accessibility, policies, privacy, disclaimer, copyright, feeds)  
  • global functionality​  
  • feedback.  

NSW Government Digital Channels team (NSWDCT) will be responsible for content design and editing, coordinating approvals, publishing and maintenance.   

Shared content publishing process  

Shared content will require approval from the NSW Government Digital Channels Team (NSWDCT) prior to publication. Shared content can be identified as content about a topic or subject matter that spans multiple agencies and therefore requires central coordination.  

Shared content will generally be designed, developed and published by NSWDCT in consultation with agencies and stakeholders. Examples of shared content include:  

  • cross-agency content​  
  • life events​  
  • projects and initiatives​  
  • joint campaigns​  
  • specific functionality (e.g. data integration, APIs, mapping solutions)  
  • Boards and Committees​  
  • Have your say.  

Agency-managed content publishing process  

Agency-managed content is exclusive to an agency and will be managed by content designers and publishers in agencies.   

Agencies will need to designate a subject matter expert who will require permission to the agency’s content in the content management system (CMS). Examples of agency-managed content include:  

  • specific information about a department (e.g. executive, organisational structure)  
  • content related to legislated functions of the department  
  • content specific to the remit or services provided by the cluster.  
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