Live Performance Venue Accelerator
The Live Performance Venue Accelerator is a series of workshops for existing hospitality venues to improve their venue and business model to accommodate the staging of live performance.
The Accelerator provides participants with a fundamental understanding of the major elements required to stage live performance.
Accelerator participants can apply for the Grant Program in February 2024. After completing the Accelerator, participants will be equipped with the resources and knowledge to complete the required Grant application documentation.
We recommend completing the Accelerator prior to applying for the Grant Program, but this is not mandatory.
About the Live Performance Venue Accelerator
The Accelerator is designed to build the capabilities and networks of participating venues.
The Accelerator will be delivered by subject-matter experts over a six-week period (from February 2024) through a series of pre-recorded sessions, in-person workshops and virtual sessions.
Mandatory workshop modules include:
- developing a vision for the venue, including integration with existing business model
- essential equipment and installation requirements for staging live performance
- developing a sustainable program of live performance
- audience development and marketing of diversified night-time offering.
Optional workshop modules include:
- planning and DA (Development Application) fundamentals, timeframes, costs and what to expect if planning to undertake capital works.
For more details on the workshop content, please refer to the Admission Guidelines.
The Accelerator also includes a networking event, where participants and hospitality venues can network with artists, agents and media, establishing new relationships to help facilitate live performance.
Who can apply?
Existing small to medium hospitality venues who meet the eligibility criteria that do not currently stage a regular calendar of live performance but have a desire to diversify their business to do so.
The Accelerator would suit a venue that has an existing space that could be dedicated to live performance, without needing to undergo significant structural alterations to the venue.
Applicants must meet all eligibility criteria, and provide evidence as outlined in the application form.
To be eligible, applicants must:
- hold an Australian Business Number (ABN), Australian Company Number (ACN) or be registered as an incorporated association with NSW Fair Trading under the Associations Incorporation Act 2009 or other Act
- be an existing:
- brewery or distillery
- registered club
- provide a commercial on-premise food and/or beverage offering
- be located within an eligible LGA (please see Admission Guidelines Appendix)
- have a maximum total venue capacity of 300 patrons
- already, or intend to, operate at least twice per week after 5pm, and possess the relevant approvals to do so
- provide evidence of business owner approval if the business owner is not the applicant.
Ineligible applicants include:
- any business or organisation that does not satisfy eligibility requirements
- any business or organisation located outside an eligible LGA
- venues operated by local or state government
- venues that are owned and managed within a larger complex e.g. a casino bar
- educational institutions
- venues with a maximum total capacity of more than 300 patrons
- venues that are not an existing venue with a commercial on-premise food and beverage offering.
A maximum of one Accelerator application will be accepted per venue. If an applicant owns more than one venue, they can submit an application for each eligible venue. Each application will be considered separately on its own merits.
Please find further information in the Admission Guidelines.
Live Performance Venue Accelerator Admission Guidelines (PDF 3.13MB)
Frequently asked questions
These FAQs are intended to supplement the information provided in the Live Performance Venue Accelerator Admission Guidelines. Please read the Admission Guidelines before applying.
No, both licensed and unlicensed venues can be eligible.
The Accelerator is designed for venues with little-to-no knowledge of how to stage live performance, so venues who are regularly staging live performance may not find the Accelerator beneficial. Venues that meet the eligibility requirements can apply. Applications will be assessed against assessment criteria outlined in the Admission Guidelines.
Eligible live performance includes, but is not limited to:
- Theatre and musical theatre
- Live music
- Dance performances
- Classical music and choral performances
- Poetry slams and readings
- Live immersive and interactive experiences
- Live DJs
Other live performance activities may be included at the discretion of the assessment panel.
Yes, eligible hospitality venues with a maximum total venue capacity up to 300 patrons can apply.
The Office of the 24-Hour Economy’s remit is limited to the NSW Six Cities Region. For a list of eligible LGAs, refer to the Accelerator Admission Guidelines.
There are approximately 25 spots available. Read the Admission Guidelines for further information on how applications will be competitively assessed.
If your application is deemed ineligible, you will be advised via email and your application will not proceed to assessment.
Questions about the Live Performance Venue Accelerator can be emailed to:
A maximum of one Accelerator application will be accepted per venue. If an applicant owns more than one venue, they can submit an application for each eligible venue. Each application will be considered separately.
Your application must be received through our secure online grants system called SmartyGrants
The Office of the 24-Hour Economy Commissioner has the discretion to accept late applications only where it would not compromise the integrity and competitiveness of the process.
The deadline for submissions is Wednesday 13 December 2023, 2pm.
Requests for late submissions must be received no later than 5:30pm on the date of closing. Requests for late submissions will only be admitted for assessment at the sole discretion of the Department, having regard to the material fairness of allowing the application to be assessed.
Applicants requesting late submissions are encouraged to provide explanation and evidence of unforeseeable circumstance or major disruption that has prevented the application from being submitted in time.
Application Assessment Process
Places on the Accelerator are limited, and priority will be given to applicants who do not have existing skills to stage live performance, and whose venue vision provides potential beneficial outcomes for the local community.
No further information can be accepted, or changes made to your application after the closing date.
Office of the 24-Hour Economy Commissioner may, at its sole discretion, and at any stage of the application process, request additional information from an applicant, provided it does not give the applicant an advantage over other applicants.
No. Venues must apply for a grant by submitting a Grant Application Form in Phase 2 – Live Performance Venue Grant Program which will open in February 2024.
Applications for the Grant Program will be assessed by a panel consisting of relevant senior representatives from NSW Government departments against set criteria. Only successful applicants to the Grant Program will receive grant funding.
All applicants are expected to be notified of the outcome of their Live Performance Venue Accelerator applications by Friday 22 December 2023.
The Live Performance Venue Accelerator will be held over a six-week period from February 2024 through a series of pre-recorded sessions, in-person workshops and virtual sessions.
Accelerator participants are expected to complete all mandatory modules.
Participants may be required to complete some elements of the Accelerator in their own time, in preparation for upcoming sessions.
Consistent attendance at the Accelerator by the same nominated person/people from the organisation is recommended and will provide maximum value to the business.
The time commitment is approximately 26 hours over the six-week Accelerator period, plus time for preparation of upcoming sessions.
The schedule of workshops will be released as soon as possible to successful participants to help plan their involvement. Once received, venues will need to nominate the representative/s to attend the Accelerator.
Guidelines for the Grant Program will be made available as soon as they are ready, which will be no later than February 2024.
Other eligible live performance activities may be included at the discretion of the assessment panel.
Once we know where the majority of attendees are based, we will select a central location for the in-person sessions. We will provide an option for those who cannot travel to join online but encourage attendance in person if possible.
The in-person sessions will usually be 3-hours, and this may combine more than one module in that 3-hour period. The online sessions will be no longer than an hour.
No. Participants are expected to cover any costs incurred by participating in the Accelerator.
The Office of the 24-Hour Economy Commissioner may request periodical reports following the completion of the Accelerator to help measure the success of the Program. This will be outlined in the Participant Agreement. Participants may also be required to participate in case studies and provide testimonials and/or venue images/video for use in promotional material.
Preparing an application
It is critical that you fully review the Admission Guidelines before you prepare an application to understand the following:
what qualifies as “live performance” for the purposes of this program (see Appendix in Admission Guidelines); and
time commitment and expectations relating to workshop participation and preparation.
Live Performance Venue Accelerator Admission Guidelines (PDF 3.13MB)
Pre-application information sessions
The information sessions will cover:
- an overview of the Accelerator
- how to apply
- eligibility requirements
While not mandatory, we strongly recommend all potential applicants attend one information session.
The information sessions will be held on:
11am Wednesday, 22 November 2023
11am Monday, 27 November 2023
12pm Wednesday, 29 November 2023
When you're ready to apply
Applicants must complete an application in SmartyGrants.
Applications are now open and close on Wednesday 13 December 2023 at 2pm AEDT.
For further information or clarification, please contact: