More than $8 million from a suite of funding programs will aid the recovery of NSW’s visitor economy as the state reopens to visitors.
Destination NSW will deliver the funding through the following programs:
- $4.1 million Tourism Product Development Fund – to support regional accommodation renewal and new visitor experiences
- $1.5 million Regional Event Fund – to support new and flagship regional events
- $2 million Co-operative Marketing Program – leveraging Destination NSW’s new Feel New marketing campaign
- $750,000 Regional Business Event Development Fund – to create, attract and support new business events for regional NSW.
Jobs, Investment, Tourism, and Western Sydney Minister Stuart Ayres said the funding will create jobs, enhance the visitor experience, support the return of lifestyle and business events in regional NSW.
“These grants are all about assisting NSW tourism operators and event organisers to develop and deliver the best possible visitor experiences and ensure we are the number one state to visit as we reopen to the world post COVID-19,” Mr Ayres said.
“Supporting our tourism operators is a top priority. They are the backbone of the visitor economy – their passion and resilience and incredible diversity of offerings are key to the state’s success.”
Find out more about the funding programs and support available to businesses