The travel boost for NSW will help fire-affected businesses rebuild and promote their services, and fund new events to support local communities.
The $10 million Tourism Recovery package encourages more holiday destinations to NSW with the launch of its campaign, Now’s The Time To Love NSW, promoting travellers to book a getaway.
Minister for Jobs, Investment and Tourism Stuart Ayres said the campaign taps into the outpouring of public support from the bushfires and prolonged drought.
“Recovery will take time and the NSW Government is here for the long haul. This $10 million will provide immediate help and set up long-term support for the industry to help businesses get back on their feet,” Minister Ayres said.
To find out more about tourism across NSW, go to Visit NSW.