Event information
Event has ended
- When
- 26 June 2024, 12:00pm - 1:00pm
- Where
- Online
- Categories
- Classes, Lessons, Workshops and Talks
- Cost
- Free
Overview of this event
Don’t miss out on our Women in Business online event – Hijack the news and get featured in the media on Wednesday, 26 June 2024 - 12pm-1pm.
The webinar will be presented by media marketing expert, Liz Nable, who will show you how to leverage the media to take your business from ‘best kept secret’ to household name.
Liz, a former TV journalist, stumbled into entrepreneurship during her global career. In New York, she spotted a business opportunity in the barre workout trend and, facing the GFC downturn in 2011, became Australia's first Xtend Barre franchisee with her husband.
Over eight years, Liz expanded to four locations, transforming Xtend Barre into a household name in Australia. Leveraging her media skills, she now teaches small to media enterprise businesses (SMEs) through her Media Masterclass to use publicity for brand growth. Liz's success led to recognitions like being in the Top 100 Most Influential Women in Franchising in 2020 and winning the 2019 Australian Franchise Council's Woman of the Year. In 2018, she was awarded Xtend Barre Franchisee and Businessperson of the Year, with her Mosman studio named Fitness Business of the Year. Liz's journey illustrates the impact of combining media expertise with entrepreneurial spirit.
The webinar will cover the following topics:
- Why media coverage is good for your business
- Explain the media/marketing mix
- Understanding the 24/7 news cycle
- Hijacking the news
- Pitching a story relating to current headlines or events/special days