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New Brand Framework

The Department of Customer Service is improving customer experience with NSW Government services and communications through greater consistency and clarity of branding.

The new NSW Government Brand Framework is now available.

Work to improve the NSW Government visual identity is underway and guidelines on how to correctly apply branding to communications will continue to be progressively updated during 2021.

Visual identity toolkit

Guidance on photography, iconography, illustration, infographics and templates is under development. 

Digital design

Agencies should follow the requirements of the digital service toolkit including the digital design system when developing or updating websites. 


If you have any questions about branding, contact the NSW Government brand team at the Department of Customer Service.

You can also contact the cluster branding representative for advice on branding relating to agencies within that cluster.

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