The NSW Government brand plays an important role when communicating to our customers. It is important the NSW Government brand is used prominently and consistently across government communications.

The NSW Government logo appears on the left, various logo configurations appear on the right.

What you need to know

If you're a NSW Government department, agency or entity there is guidance you must follow regarding branding on communications.

The NSW Government Brand Framework sets the strategy and model of how brands are categorised across NSW Government.

Learn more about the Brand Framework

Four equally divided rectangles show a font sample, grid, colour palette and bicycle icon.

How to apply branding

Use the NSW Government Visual Identity System to apply branding to NSW Government communications correctly.

There are resources available to help you, including detailed brand guidelines and examples of applications.

Use the Visual Identity System

Sponsorship and funding acknowledgement

If you're receiving funding from the NSW Government you must include acknowledgement of the NSW Government’s contribution. 

Recipients of NSW Government funding for infrastructure and capital works must acknowledge that it came from NSW Government and follow specific guidelines on how to do this.

Find out more


The NSW Government logo appears in the centre below the text 'Proudly funded by'.

Need advice?

Email your Cluster brand team for advice on branding relating to agencies within that cluster.

You can contact the NSW Government brand team for advice relating to all of NSW Government branding. 

Useful links

  • Download Public Sans font 
  • Digital Service Toolkit
    Agencies should follow the requirements of the digital service toolkit including the digital design system when developing or updating websites. The toolkit includes useful components.
  • Social media guidelines
    Social media plays an important role in engaging our communities.  There is guidance and support available to keep up to date with what's best practice.
  • Coat of Arms
    Guidance is available on use of the Coat of Arms, including how to request use.
  • All of Government Communications Framework
    Use this Framework to support customer-centric communications across government.
  • Government advertising
    If you’re advertising on behalf of the NSW Government there are rules you need to follow to ensure taxpayer funds are being used efficiently and effectively. 
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