- Download Public Sans font
- NSW Design System
Agencies should use the NSW Design System to apply the NSW Government brand prominently and consistency to digital products and services.
- Coat of Arms
Guidance is available on use of the Coat of Arms, including how to request use.
The NSW Government logo is the only branding to be used on hoarding for NSW Government projects. Follow this guidance when producing hoarding.
- Registered trademark
The NSW Government logo is a registered trade mark and used for a number of services. Read more to understand trademark requirements.
- Government advertising
Guidance is available when developing NSW Government advertising.
Email the Cluster brand team first for advice on branding relating to agencies within that cluster.
You can contact the NSW Government brand team for advice relating to all of NSW Government branding.
Social media plays an important role in engaging our communities. There is guidance and support available to keep up to date with what's best practice.
Use this framework to support customer-centric communications across government.
If you're advertising on behalf of the NSW Government there are rules you need to follow to ensure taxpayer funds are being used efficiently and effectively.