Website performance reporting

The measurement strategy includes tracking website performance and the nsw.gov.au program’s progress to project and business objectives. Insights guide priorities for continuous improvement. 

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Reports

The NSW Government Digital Channels team uses reports to measure: 

Reporting platforms

We use a range of platforms to track specific metrics in our reports. 
 

PlatformPurpose
Google Search ConsoleReports on external (Google) search performance
Google AnalyticsReports on website traffic and user behaviour
SiteimproveReports on website accessibility and content hygiene factors, such as broken links, consistency, readability
Search.ioReports on in-site search
New RelicReports on platform performance
Google Page-Speed InsightsReports on page performance
ZendeskReports on satisfaction with customer service

 

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