Backing the Blue Mountains: NSW Government delivers post-bushfire tourism boost

Published: 27 Sep 2016

NSW Premier Barry O’Farrell today announced the NSW Government would back the Blue Mountains recovery effort with a marketing and promotion campaign to encourage tourists to visit the region.

The NSW Government is contributing $227,500 to market and promote the Blue Mountains region to domestic and international tourists.

“Now the immediate bush fire threat has passed, one of the most important things we can do to support the Blue Mountains is to go and visit the region,” Mr O’Farrell said.

“I’m concerned motels and B&Bs are reporting cancellations and businesses are suffering, so I want to send the message to everyone that the Blue Mountains is open for business.

“This is one of the most scenic parts of the world, with outstanding restaurants, attractions and accommodation.

“Tourism literally supports hundreds of jobs in the Blue Mountains. Many people have already lost their homes, it would only add to their heartache if they lost their jobs too.

“Blue Mountains Tourism will use some of the funding to promote the district to international markets. This is critical to ensure tourism is rebuilt quickly in the region.

“Blue Mountains MP Roza Sage has done a wonderful job supporting her electorate during the crisis and strongly argued for this additional funding to support local tourism operators.

“Activities will include media and trade familiarisations to generate international publicity, hosted visits by inbound tour operators within Australia, online marketing and exhibiting at the Australian Tourism Exchange where the tourism industry meets each year to secure more visitors to NSW.”

Minister for Tourism and Major Events George Souris said the Blue Mountains area is one of the most popular for visitors to NSW.

“It is critical we continue to support the local industry. In addition to the new funding, our tourism agency, Destination NSW, is also providing marketing and publicity support both overseas and domestically to ensure everyone knows the region is open for business to secure short break bookings for the Blue Mountains,” Mr Souris said.

“This package includes $77,500 of new money to promote the area to international tourists, in addition to $150,000 which will be used to conduct festivals, events and a short breaks campaign for the Blue Mountains and surrounding areas.”

Member for Blue Mountains Roza Sage said this funding will significantly assist in the recovery effort to ensure tourism remains strong.

“Tourism is a critical part of the economy for the Blue Mountains, with so many businesses and people reliant upon the visitors it brings to our beautiful region,” she said.

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