Tourism campaign to lure local visitors to Sydney

Destination NSW has unveiled a marketing campaign to entice domestic travellers for a ‘staycation’ in Sydney this summer and beyond.

The ‘Feel New’ Sydney campaign is a snapshot of the diverse array of experiences the Harbour City has to offer, including its vibrant culture, buzzing night-time economy, world-class dining, spectacular natural wonders, and signature icons and beaches.

Destination NSW partnered with Australian singer-songwriter Azure Ryder to release the campaign soundtrack, a cover of Nina Simone’s 1965 hit 'Feeling Good,’ on streaming platforms such as Spotify and YouTube.

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Industry and Trade Stuart Ayres said the new campaign for Sydney sends a strong signal that the city is open for business and ready to welcome back visitors, helping to achieve NSW’s goals under the Visitor Economy Strategy 2030.

“Our Feel New Sydney campaign is inviting everyone back to our beloved city so they can experience it like never before,” Mr Ayres said.

“Sydney is the beating heart of our state and promises our visitors an experience unlike any other with the power to inspire and reinvigorate.”

Learn more about the Feel New tourism campaign 

Find more about travel destinations around Sydney and throughout NSW.